5 Ways to Create an Irresistible Call to Action
Email

5 Ways to Create an Irresistible Call to Action

9y Guest

5 Ways to Create an Irresistible Call to Action

A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...

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Amazon Text Ads: To Do or Not To Do?
Search

Amazon Text Ads: To Do or Not To Do?

9y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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In the Moment Marketing With Mobile Advertising: The Next Big Leap
Media

In the Moment Marketing With Mobile Advertising: The Next Big Leap

9y Pelin Thorogood

In the Moment Marketing With Mobile Advertising: T...

The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...

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Optimize the Buyer Journey with Respectful Retargeting
Marketing

Optimize the Buyer Journey with Respectful Retargeting

9y Guest

Optimize the Buyer Journey with Respectful Retarge...

Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...

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7 Ways to Destroy Your Mobile Conversion Rates
Media

7 Ways to Destroy Your Mobile Conversion Rates

9y Tim Ash

7 Ways to Destroy Your Mobile Conversion Rates

Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...

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Uncovering PPC Best Practices With Allstate Insurance
Conference Coverage

Uncovering PPC Best Practices With Allstate Insurance

9y Sarah Ong

Uncovering PPC Best Practices With Allstate Insura...

In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada ch...

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3 Classic Email Metrics Revisited
Email

3 Classic Email Metrics Revisited

9y Jim Davidson

3 Classic Email Metrics Revisited

Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Read More...

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Lessons From a Recent Analysis
Actionable Analysis

Lessons From a Recent Analysis

9y David Sprinkle

Lessons From a Recent Analysis

A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Read More...

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Increase the Persuasive Momentum of Your Conversion Funnels
Acquisition

Increase the Persuasive Momentum of Your Conversion Funnels

9y Bryan Eisenberg

Increase the Persuasive Momentum of Your Conversio...

Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...

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De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars
Automation

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day ...

9y Mari Kim Novak

De-Averaging Moms: How Automation Can Help Brands ...

Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...

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Doing Retargeting the Right Way
Acquisition

Doing Retargeting the Right Way

9y Tim Nichols

Doing Retargeting the Right Way

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...

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4 Tactics to Improve Google Display Network Lead Quality
Display Advertising

4 Tactics to Improve Google Display Network Lead Quality

9y Michelle Morgan

4 Tactics to Improve Google Display Network Lead Q...

The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...

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Cross-Device Search Trends: Insider Insights
Paid Search

Cross-Device Search Trends: Insider Insights

9y Lars Hirsch

Cross-Device Search Trends: Insider Insights

Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...

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3 Ways You Can Improve Landing Page Testimonials
Acquisition

3 Ways You Can Improve Landing Page Testimonials

9y Tim Ash

3 Ways You Can Improve Landing Page Testimonials

Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...

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Demystifying Causality for Marketers
Data insights

Demystifying Causality for Marketers

9y Ben Plomion

Demystifying Causality for Marketers

What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Read More...

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Uncovering New Optimization Ideas Through Google Analytics
Acquisition

Uncovering New Optimization Ideas Through Google Analytics

9y Tim Ash

Uncovering New Optimization Ideas Through Google A...

If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Read More...

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2015 Will Be the Year of the Brand Community - Here’s Why
Community Management

2015 Will Be the Year of the Brand Community - Here’s Why

9y Roger Katz

2015 Will Be the Year of the Brand Community - Her...

Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...

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Turning Clicks Into Conversions: 3 Tips to Recover Revenue
Acquisition

Turning Clicks Into Conversions: 3 Tips to Recover Revenue

9y Ohad Hecht

Turning Clicks Into Conversions: 3 Tips to Recover...

Getting customers to your website is one thing, but converting their clicks to purchases is quite another. Read More...

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Winning the Battle Between Bricks and Clicks
Asia

Winning the Battle Between Bricks and Clicks

9y Rohit Kumar

Winning the Battle Between Bricks and Clicks

By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....

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Big Changes to Improve Your Year-Over-Year Performance
Paid Search

Big Changes to Improve Your Year-Over-Year Performance

9y Michelle Morgan

Big Changes to Improve Your Year-Over-Year Perform...

These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC p...

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New(er) Low-Cost Website Testing Tools
Acquisition

New(er) Low-Cost Website Testing Tools

9y Tim Ash

New(er) Low-Cost Website Testing Tools

Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectivel...

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The Stepford Personas: What Lies Beneath?
Data insights

The Stepford Personas: What Lies Beneath?

9y Bryan Eisenberg

The Stepford Personas: What Lies Beneath?

Personas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Read More...

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3 Steps to Improving Your Lead Generation Landing Pages
Acquisition

3 Steps to Improving Your Lead Generation Landing Pages

9y Tim Ash

3 Steps to Improving Your Lead Generation Landing ...

Less is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Read More...

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JCPenney Optical Drives More Store Visits With Google Advertising
Ecommerce

JCPenney Optical Drives More Store Visits With Google Advertising

9y Greg Jarboe

JCPenney Optical Drives More Store Visits With Goo...

The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...

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The Importance of Personalization
Marketing

The Importance of Personalization

10y Tessa Wegert

The Importance of Personalization

Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon...

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Q&A: Expedia's Noah Tratt
Conference Coverage

Q&A: Expedia's Noah Tratt

10y Mel Carson

Q&A: Expedia's Noah Tratt

In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi...

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The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables
Marketing

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

10y Jeanniey Mullen

The 99% Reality: Online Marketing Is Broken, Migra...

Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearab...

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