Dec 1, 2014 - For the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized, invitation-only websites. Comments
Oct 8, 2014 - During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Comments
Sep 29, 2014 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Comments
Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency caps and better attribution modeling. Comments
Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments
Apr 23, 2014 - Asia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are three ways marketers can make the most of it. Comments
Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Comments
Apr 6, 2014 - The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment. Comments
Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who is reliant on a cookie-first marketing strategy, you have a choice: you can choose people over pixels... Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT