CPC

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Yelp Adds CPC Advertising to Enhanced Listings

Oct 9, 2013 - Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. Comments

Gaining Better Insights Through Segmentation

scientific-market-segmentation Sep 24, 2013 - Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Comments

LinkedIn Attracts Brands to Homepage With Sponsored Updates

linkedin-logo Jul 24, 2013 - LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing platform. Comments

Local Search and Its Importance to Grow Search Environment in Southeast Asia

asiasearch Feb 14, 2012 - Do people actually search in local languages in Southeast Asia? Comments

How to Wage Successful Performance-Based Pricing Pilots

results Aug 24, 2011 - Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Comments

Tips for Effective Use of Keyword Match Types in Google AdWords

08 Aug 1, 2011 - Consider these factors to manage cost and drive conversions for your search campaigns. Comments

A Starter's Guide to Search in Korea

koreasearchmarketshare Jul 15, 2011 - Examining South Korea's top search engines. Comments

Tips for Running an Effective SEM Campaign

negativekeywords Jun 27, 2011 - Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Comments

Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

goldmine Mar 15, 2011 - Half the battle is won when you select the right keywords; here's how. Comments

Tips for Successful Integration of Paid Search With SEO

seo-sem Mar 7, 2011 - Follow these steps to kick-start a comprehensive search integration strategy. Comments

The Search for the 'Golden Digital Metric'

goldmetric Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments

Search Trends to Watch in 2011

searchmarketing Jan 17, 2011 - Mobile will finally take off and mobile e-commerce will become a reality. Comments

Brand Advertiser and Search in 2011

starbucks21 Jan 10, 2011 - Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Comments

SEM Performance Evaluation - Think Twice Before Calling It a Game

semevaluationimage2 Dec 14, 2010 - This is how you define the right success metric for your paid search campaign. Comments

Should Marketers Bid on One's Own Brand Terms?

bid Nov 17, 2010 - Even if your brand has excellent recall and equity, here are other factors you must consider. Comments

Using Search Advertising in an Integrated Media Plan

marketingmix Oct 4, 2010 - Here's how SEM can amplify your marketing message across offline and online channels. Comments

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