CPC

seo-sem

Tips for Successful Integration of Paid Search With SEO

Mar 7, 2011 - Follow these steps to kick-start a comprehensive search integration strategy. Comments

The Search for the 'Golden Digital Metric'

goldmetric Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments

Search Trends to Watch in 2011

searchmarketing Jan 17, 2011 - Mobile will finally take off and mobile e-commerce will become a reality. Comments

Brand Advertiser and Search in 2011

starbucks21 Jan 10, 2011 - Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Comments

SEM Performance Evaluation - Think Twice Before Calling It a Game

semevaluationimage2 Dec 14, 2010 - This is how you define the right success metric for your paid search campaign. Comments

Should Marketers Bid on One's Own Brand Terms?

bid Nov 17, 2010 - Even if your brand has excellent recall and equity, here are other factors you must consider. Comments

Using Search Advertising in an Integrated Media Plan

marketingmix Oct 4, 2010 - Here's how SEM can amplify your marketing message across offline and online channels. Comments

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Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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