CPC

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Remarketing Platform Bill of Rights: Simplicity Matters

Feb 17, 2014 - As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't? Comments

Budget Allocation Within and Across PPC, SEO, and Content

budget-money-jar Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how each form can change the behavior of your clients. Comments

Paid Search Advertising Accelerates in Q4 2013

mobilemarketing Jan 23, 2014 - Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the holiday season. Comments

Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program

storybooks Nov 6, 2013 - If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Comments

Google Rolls Out AdWords Ad Rank Algorithm Update

Google AdWords Logo Oct 24, 2013 - Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Comments

Facebook Ads Helps Magnolia Pictures Boost ROI

Drinking Buddies Facebook News Feed Ad Oct 21, 2013 - Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Comments

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

arrow-riding-man Oct 15, 2013 - Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Comments

Yelp Adds CPC Advertising to Enhanced Listings

yelp-square Oct 9, 2013 - Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. Comments

Gaining Better Insights Through Segmentation

scientific-market-segmentation Sep 24, 2013 - Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Comments

LinkedIn Attracts Brands to Homepage With Sponsored Updates

linkedin-logo Jul 24, 2013 - LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing platform. Comments

Local Search and Its Importance to Grow Search Environment in Southeast Asia

asiasearch Feb 14, 2012 - Do people actually search in local languages in Southeast Asia? Comments

How to Wage Successful Performance-Based Pricing Pilots

results Aug 24, 2011 - Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Comments

Tips for Effective Use of Keyword Match Types in Google AdWords

08 Aug 1, 2011 - Consider these factors to manage cost and drive conversions for your search campaigns. Comments

A Starter's Guide to Search in Korea

koreasearchmarketshare Jul 15, 2011 - Examining South Korea's top search engines. Comments

Tips for Running an Effective SEM Campaign

negativekeywords Jun 27, 2011 - Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Comments

Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

goldmine Mar 15, 2011 - Half the battle is won when you select the right keywords; here's how. Comments

Tips for Successful Integration of Paid Search With SEO

seo-sem Mar 7, 2011 - Follow these steps to kick-start a comprehensive search integration strategy. Comments

The Search for the 'Golden Digital Metric'

goldmetric Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments

Search Trends to Watch in 2011

searchmarketing Jan 17, 2011 - Mobile will finally take off and mobile e-commerce will become a reality. Comments

Brand Advertiser and Search in 2011

starbucks21 Jan 10, 2011 - Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Comments

SEM Performance Evaluation - Think Twice Before Calling It a Game

semevaluationimage2 Dec 14, 2010 - This is how you define the right success metric for your paid search campaign. Comments

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