The Search for the 'Golden Digital Metric'
Asia

The Search for the 'Golden Digital Metric'

13y Mandeep Grover

The Search for the 'Golden Digital Metric'

Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Read More...

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The Future of Publishing and Advertising
Analytics

The Future of Publishing and Advertising

13y Bryan Eisenberg

The Future of Publishing and Advertising

As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Read More...

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Not Your Father's PPC
Marketing

Not Your Father's PPC

13y Robin Neifield

Not Your Father's PPC

Pay per click is not just for Google or for search anymore. Read More...

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Why China's Ad Networks Are Different From the West
Asia

Why China's Ad Networks Are Different From the West

13y Eddie Choi

Why China's Ad Networks Are Different From the Wes...

CPM-based ads do not work in China, and here's why. Read More...

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Interactive Advertising Makes the World Go 'Round
Marketing

Interactive Advertising Makes the World Go 'Round

13y Pace Lattin

Interactive Advertising Makes the World Go 'Round

Six pros and cons of interactive advertising and how it can affect the industry. Read More...

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My Social Platform Has More Followers Than You. So What?
Asia

My Social Platform Has More Followers Than You. So What?

13y Vincent Teo

My Social Platform Has More Followers Than You. So...

How do businesses demonstrate value in social media? Here are some ways. Read More...

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Ignore Industry Standards - Only You Can Gauge Success
Media

Ignore Industry Standards - Only You Can Gauge Success

13y Harry Gold

Ignore Industry Standards - Only You Can Gauge Suc...

An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of suc...

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Pay Content and Publishers: Not Your Same Old Arithmetic
Asia

Pay Content and Publishers: Not Your Same Old Arithmetic

13y Ross Settles

Pay Content and Publishers: Not Your Same Old Arit...

The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid ...

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Captivating the Digital Audience
Data insights

Captivating the Digital Audience

14y Amy Manus

Captivating the Digital Audience

What is the essence of your digital campaign? What value are you providing to the consumer? Read More...

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How to Create Value From an Online Traffic Surge
Asia

How to Create Value From an Online Traffic Surge

14y Ross Settles

How to Create Value From an Online Traffic Surge

A disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens? R...

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The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?
Paid Search

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

14y Andrew Goodman

The 'Chaos Scenario': Will You Be Ashes, or Green ...

Part 3 of a series on building marketing information assets. Read More...

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The Rise of the Demand Side Platform
Data insights

The Rise of the Demand Side Platform

14y Rob Graham

The Rise of the Demand Side Platform

A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series...

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At Connected Marketing Week, Talk Is Heated Around the Future of Display
Display Advertising

At Connected Marketing Week, Talk Is Heated Around the Future of Display

14y Zachary Rodgers

At Connected Marketing Week, Talk Is Heated Around...

Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...

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