Cross channel

Investors, Marketers See Potential in Tracking Users Across Devices

Mar 5, 2013 - Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying this process. Comments

Stephanie Miller | Marketing Automation

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

Stacie Levy | Marketing Automation

Request for Proposal: How to Make the Most of It

Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments

Anna Maria Virzi | Retail

JC Penney Promotes New Sales Strategy

Jan 31, 2012 - Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Comments

David Daniels | Email Marketing

Orchestrating Mailings Across Channels to Drive Results

Jan 30, 2012 - Consumers view and interact with brands across multiple channels. Are you prepared? Comments

COMMENTS

UPCOMING EVENTS

SES Shanghai

May 29-30, 2013

SES Toronto

June 12-14, 2013

SES San Francisco

September 10-14, 2013

SES Chicago

November 4-7, 2013

WEBINARS

How to Optimize Your Social Channels for Lead Gen
April 11, 2013

1:00pm ET / 10:00am PT
Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013

1:00pm ET / 10:00am PT
Behind the Backlinks - Why They Rank
April 18, 2013

1:00pm ET / 10:00am PT

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013

Jobs

Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...