Why a cohesive search, social, and ecommerce strategy is the key to conversions

Ecommerce Why a cohesive search, social, and ecommerce strategy is the key to conversions

5y Emily Alford

Why a cohesive search, social, and ecommerce strat...

Five ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...

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Can omnichannel deliver? Only with the right strategies  

Strategy & Leadership Can omnichannel deliver? Only with the right strategies  

5y Rebecca Martin

Can omnichannel deliver? Only with the right strat...

It's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...

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Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September

Digital Transformation Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September

6y Mike O'Brien

Did Amazon acquire Whole Foods with Bitcoin?: Clic...

We're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...

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Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

6y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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“Moving forward, the device will be more important than channel” (Interview)

“Moving forward, the device will be more important than channel” (Interview)

8y Leonie Mercedes

“Moving forward, the device will be more important...

ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...

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How to find the right 'tradigital' fit for your brand

How to find the right 'tradigital' fit for your brand

8y Emily Alford

How to find the right 'tradigital' fit for your br...

The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...

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Study: Marketers are clueless on cross-channel measurement

Study: Marketers are clueless on cross-channel measurement

8y Mike O'Brien

Study: Marketers are clueless on cross-channel mea...

A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...

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The Digital Download: Apple gets current, Google and billboards get futuristic

The Digital Download: Apple gets current, Google and billboards get futuristic

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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The Digital Download: Facebook Reactions, Foursquare attributions

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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How can brick-and-mortar retailers deal with showrooming?

How can brick-and-mortar retailers deal with showrooming?

8y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

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Five killer social media campaigns from 2016 (so far)

Five killer social media campaigns from 2016 (so far)

8y Mike O'Brien

Five killer social media campaigns from 2016 (so f...

2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...

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Four brands leading the way in multichannel marketing

Multichannel Four brands leading the way in multichannel marketing

8y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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Is your email campaign breaking your brand promise?

Is your email campaign breaking your brand promise?

8y Guest Writer

Is your email campaign breaking your brand promise...

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...

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How to take your geo-fences to the next level

How to take your geo-fences to the next level

8y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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How you can use social to reach consumers at micro moments

How you can use social to reach consumers at micro moments

8y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Three digital dilemmas that are really opportunities

Three digital dilemmas that are really opportunities

8y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

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How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic?

8y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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Has Gen Z killed channel marketing or redefined it?

Has Gen Z killed channel marketing or redefined it?

8y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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Eight best practices for your native advertising strategy

Eight best practices for your native advertising strategy

8y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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Three digital predictions for APAC and why they matter

Three digital predictions for APAC and why they matter

8y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Why mobile moments are marketing's golden ticket

Why mobile moments are marketing's golden ticket

8y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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Mercedes-Benz and Myer share their secrets for winning holiday content

Mercedes-Benz and Myer share their secrets for winning holiday content

8y Tessa Wegert

Mercedes-Benz and Myer share their secrets for win...

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...

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10 mobile marketing themes to look out for in 2016

10 mobile marketing themes to look out for in 2016

8y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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Wake up brands! Why content is everything

Wake up brands! Why content is everything

8y Benjamin Spiegel

Wake up brands! Why content is everything

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...

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The 2015 holiday season is more omnichannel than ever

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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Digital video from a buyer's perspective

Digital video from a buyer's perspective

8y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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Why Customer Match is the biggest thing to happen to email since Hotmail

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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