Cross channel

tracking-users

Investors, Marketers See Potential in Tracking Users Across Devices

Mar 5, 2013 - Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying this process. Comments

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

Request for Proposal: How to Make the Most of It

Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments

JC Penney Promotes New Sales Strategy

jcpenney-2012email Jan 31, 2012 - Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Comments

Orchestrating Mailings Across Channels to Drive Results

Jan 30, 2012 - Consumers view and interact with brands across multiple channels. Are you prepared? Comments

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