Cross channel

tag-management1

What’s in a Tag?

Apr 9, 2014 - The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can unite tagged data in one place - automatically. Comments

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Localized Search Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

Mobile Demand Will Rocket with Improved People-Based Targeting

shutterstock-121123987 Dec 2, 2013 - Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them. Comments

4 Cross-Channel Measurements Every Marketer Should Use

shutterstock-149400809 Nov 26, 2013 - Leveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enables marketers to achieve a higher level of insight into the specific contributions of each channel. Comments

Investors, Marketers See Potential in Tracking Users Across Devices

tracking-users Mar 5, 2013 - Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying this process. Comments

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

Request for Proposal: How to Make the Most of It

Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments

JC Penney Promotes New Sales Strategy

jcpenney-2012email Jan 31, 2012 - Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Comments

Orchestrating Mailings Across Channels to Drive Results

Jan 30, 2012 - Consumers view and interact with brands across multiple channels. Are you prepared? Comments

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ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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