Cross channel

Investors, Marketers See Potential in Tracking Users Across Devices

Mar 5, 2013 - Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying this process. Comments

Stephanie Miller | Marketing Automation

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

Stacie Levy | Marketing Automation

Request for Proposal: How to Make the Most of It

Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments

Anna Maria Virzi | Retail

JC Penney Promotes New Sales Strategy

Jan 31, 2012 - Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. Comments

David Daniels | Email Marketing

Orchestrating Mailings Across Channels to Drive Results

Jan 30, 2012 - Consumers view and interact with brands across multiple channels. Are you prepared? Comments

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

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