Mar 5, 2013 - Cross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifying this process. Comments
Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments
Feb 2, 2012 - How to develop a scoring system to evaluate marketing automation providers. Comments
Jan 31, 2012 -
Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.
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Jan 30, 2012 - Consumers view and interact with brands across multiple channels. Are you prepared? Comments
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