Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...
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View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
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View articleRemarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...
View articleMarketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...
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View articleYahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...
View articleUsing mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...
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View articleThese observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...
View articleGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...
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View articleAPAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...
View articleWith more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...
View articleWhile big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for ...
View articleMarketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...
View articleHow to calculate the return on investment on email personalization efforts. Read More...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
View articleThe Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out ...
View articleAlthough email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Read More...
View articleTen tips to make social work for your business, from JSwipe founder David Yarus. Read More...
View articleAs we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...
View articleColumnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...
View articleValentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...
View articleA Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...
View articleFacebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
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