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fatfinger

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile

May 31, 2013 - As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Comments

Applying the Principles of Economics in Paid Search

Jul 6, 2012 - Four examples of how the principles of economics can be applied to paid search. Comments

Five Things to Ban for Better Creative Work

bannedsign Aug 23, 2011 - Read this if you're asking for a viral video in your brief. Comments

The Good and the Evil of Branded Keywords

keywords Apr 4, 2011 - If you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Comments

Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

goldmine Mar 15, 2011 - Half the battle is won when you select the right keywords; here's how. Comments

Mobile Search 101: Ins and Outs of Mobile Search

localsearch Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments

Brand Advertiser and Search in 2011

starbucks21 Jan 10, 2011 - Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Comments

The Ugly Truth About Click-Through Rate

ctr Dec 23, 2010 - Is the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never click on banners? Comments

SEM Performance Evaluation - Think Twice Before Calling It a Game

semevaluationimage2 Dec 14, 2010 - This is how you define the right success metric for your paid search campaign. Comments

Moving Beyond the Click - How Digital Advertising (Should) Work

marketing Nov 18, 2010 - What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget about the click. Comments

How to Avoid Click Fraud in Mobile Marketing Campaigns

fraud Nov 9, 2010 - Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Comments

How Traffic From Hot Social Events Can Increase Relevance in Search

chinanationalday Nov 1, 2010 - If done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment. Comments

Getting the Most Out of Your Agency Relationship

clientvendorrelationship1 Oct 27, 2010 - Six ways to get the most out of the clients versus agency relationship. Comments

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Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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