May 31, 2013 - As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Comments
Jul 6, 2012 - Four examples of how the principles of economics can be applied to paid search. Comments
Aug 23, 2011 - Read this if you're asking for a viral video in your brief. Comments
Apr 4, 2011 - If you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Comments
Mar 15, 2011 - Half the battle is won when you select the right keywords; here's how. Comments
Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments
Jan 10, 2011 - Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Comments
Dec 23, 2010 - Is the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never click on banners? Comments
Dec 14, 2010 - This is how you define the right success metric for your paid search campaign. Comments
Nov 18, 2010 - What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget about the click. Comments
Nov 9, 2010 - Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Comments
Nov 1, 2010 - If done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment. Comments
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014