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PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season

Dec 19, 2013 - The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in driving revenues and paid search metrics during the holiday season. Comments

Conversion Optimization Prioritization

to-do-listnow Dec 19, 2013 - There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Comments

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative

ford-logo Nov 13, 2013 - A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction. Comments

Smart Tactics to Maximize Your Blog’s Impact

maximize-your-blogs Nov 7, 2013 - Great tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business. Comments

Google Rolls Out AdWords Ad Rank Algorithm Update

Google AdWords Logo Oct 24, 2013 - Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Comments

Facebook Ads Helps Magnolia Pictures Boost ROI

Drinking Buddies Facebook News Feed Ad Oct 21, 2013 - Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Comments

Mobile Ads Need to Deliver Brand Metrics Beyond CTR

mobileads Oct 10, 2013 - Marketers - ask for more insights from your mobile ads. Comments

PPC for Brand Impact

brand-ppc Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of... Comments

Six Best Practices to Steal from Native Advertising

mentos Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments

Facebook Ad Revenue Doubles Amid Mobile Surge

facebook-money-bags Jul 25, 2013 - How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter. "When it comes to... Comments

Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia

yahoo Jun 20, 2013 - The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Comments

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile

fatfinger May 31, 2013 - As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Comments

Applying the Principles of Economics in Paid Search

Jul 6, 2012 - Four examples of how the principles of economics can be applied to paid search. Comments

Five Things to Ban for Better Creative Work

bannedsign Aug 23, 2011 - Read this if you're asking for a viral video in your brief. Comments

The Good and the Evil of Branded Keywords

keywords Apr 4, 2011 - If you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Comments

Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

goldmine Mar 15, 2011 - Half the battle is won when you select the right keywords; here's how. Comments

Mobile Search 101: Ins and Outs of Mobile Search

localsearch Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments

Brand Advertiser and Search in 2011

starbucks21 Jan 10, 2011 - Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Comments

The Ugly Truth About Click-Through Rate

ctr Dec 23, 2010 - Is the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never click on banners? Comments

SEM Performance Evaluation - Think Twice Before Calling It a Game

semevaluationimage2 Dec 14, 2010 - This is how you define the right success metric for your paid search campaign. Comments

Moving Beyond the Click - How Digital Advertising (Should) Work

marketing Nov 18, 2010 - What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget about the click. Comments

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