Programmatic Success: Everything Interesting Happens at the Margins

Nov 3, 2014 - Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Comments

Two Critical But Often Overlooked Email Marketing Metrics

metrics-that-matter Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy. Comments

Words That Work for the Holiday Travel Season

Travel Sep 18, 2014 - Here are some ad copy tips that will help drive searchers to click this winter holiday season. Comments

A Beginner’s Guide to Mobile SEO

navneet-kaushal-long-post-mobile-seo-12sept2014-mobile-seo-guide Sep 16, 2014 - SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Comments

The Mystique of Native Advertising

erika-wang-native-advertising-samsung-pic-8sep2014-edit Sep 11, 2014 - Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Comments

5 Mobile Advertising Myths – and How to Bust Them

mobilephone77 Sep 2, 2014 - There are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is. Comments

What Makes an Expert – the Art and Science of PPC

eforum-expert Sep 1, 2014 - While the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Comments

Why Don't People Click on Mobile Advertisements?

mobileads Aug 25, 2014 - In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this? Comments

Winning Consumer Attention: Amazing Content + True Native Distribution

content-marketing-megaphone Aug 18, 2014 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a true native distribution strategy. Comments

Quality Score, We Hardly Knew Ye

quality Aug 8, 2014 - There has been much confusion about the changes to Google's Quality Score. Here's a look at how things have changed, how they've stayed the same, and what marketers should do going forward. Comments

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

emailcampaign Aug 4, 2014 - While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data? Comments

Online Reviews – Even the Bad Ones Are Good for Brands

customer-review Jul 30, 2014 - For all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can mean the difference between completing a transaction and abandoning the shopping chart. Comments

Mobile Is the Message for Facebook Q2 Earnings

facebook-mobile-blue Jul 24, 2014 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Comments

Should You Still Care About Google Authorship?

googleauthorship-title Jul 23, 2014 - While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular identities on the Web and rewarding them with higher visibility. Comments

Survey Says: Automated Emails Outperform Manual Counterparts

resultsautomation Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach. Comments

Search Trends Vary by Device During Different Times of Day [Study]

search-marketing-1 Jun 26, 2014 - A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your campaigns? Comments

Eye-Tracking Heat Map Study for Mobile Search

all-seing-eye May 1, 2014 - The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Comments

5 Signs You Should Give Up on PPC Search

PPC Apr 25, 2014 - While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget elsewhere. Comments

Android Overtakes iOS for Mobile Ad Traffic

Google Android logo Apr 23, 2014 - Data shows more impressions from devices that are running from the Google Android operating system. Comments

Facebook Still Tops for Advertisers, Adobe Says

Facebook thumbs up Apr 22, 2014 - Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Comments

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities... Comments

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