Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...
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View articleAlthough they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...
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View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleWhile the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...
View articleIn a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
View articleAccording to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a tr...
View articleThere has been much confusion about the changes to Google's Quality Score. Here's a look at how things have changed, how they've stayed the same, and ...
View articleWhile 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open r...
View articleFor all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can ...
View articleMobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...
View articleWhile Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular...
View articleA new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...
View articleA recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your ca...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleThe study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...
View articleHow email marketers and subscribers can deliver a win-win message every time. Read More...
View articleWhile pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget els...
View articleData shows more impressions from devices that are running from the Google Android operating system. Read More...
View articleFacebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Read More...
View articlePepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleThe film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initia...
View articleLooking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Read More...
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