Customer journey

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The Case for Long Scrolling Pages

Jun 5, 2014 - Long scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over time. Comments

Process-Oriented: Improving Customer Experience With Strategic IT

process-it Jun 4, 2014 - It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted effort to keep the needs of customers in mind at every step of their journey. Comments

How Marketing Automation Software Can Create Loveable Marketing

loveable-marketing May 13, 2014 - When used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales calls at bay, and aligning the marketing to the buyer's journey. Comments

4 Simple Steps to Drive Your Brand’s Digital Mindset

digital-mindset May 7, 2014 - Each brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includes a digital mindset. Comments

Financial Institutions Face Analytics Challenges

e-banking Apr 29, 2014 - Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to other sectors. Comments

Building a Meaningful Relationship: Tips to Make the Most of Your Loyalty Program

customer-loyalty Apr 24, 2014 - It's clear that loyalty programs influence sales and brand affinity, but businesses need to do more than provide discounts to be a loyalty program that stands out. Comments

Are Digital Dead Ends Sabotaging Your Conversion Rates?

digital-dead-end Apr 24, 2014 - By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates. Comments

What B2B Buyers Need

b2b Apr 16, 2014 - A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Comments

Marketing in the Age of VRM and Customer Engagement

vendor-relationship-management Apr 10, 2014 - The next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So what will marketing automation look like when Millennials freely disclose information about their tastes... Comments

What an Artist Taught Me About Marketing to a Small Audience

social-media-audience Apr 7, 2014 - Marketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying careful attention to the world around you to find the right buyer at the right time. Comments

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

content Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for... Comments

Personalization: Why Having a Dialogue Is Not Enough

personalization Apr 1, 2014 - Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of silent conversations and contexts that will distinguish themselves from the rest. Comments

How Persuasive Are Your Product Pages?

persuasive--pages-3 Apr 1, 2014 - By looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from purchasing. Comments

80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

cross-channel-marketing-experian Mar 31, 2014 - A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges digital marketers face today. Comments

Is What’s Old Really New in Direct Marketing?

direct-marketing Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big data" world. Comments

Marketing Beyond the CPA

customer-lifetime-value Feb 26, 2014 - Cost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for measuring and generating long-term value? Comments

CEM vs CRM: Which Platform Is Better?

cemcrm Feb 24, 2014 - Explaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Comments

How Fun Brand Initiatives Will Win Customers in 2014

apple-store Jan 15, 2014 - Brands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Comments

The Power of Peer in Social Customer Care

2014-01-14-1258 Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments

What is Digital Engagement?

customerdata Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]

customers Jan 6, 2014 - See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Comments

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IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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