customer service

customer-review

Online Reviews – Even the Bad Ones Are Good for Brands

Jul 30, 2014 - For all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can mean the difference between completing a transaction and abandoning the shopping chart. Comments

Building Advocates, and Why It Really Matters

social-advocate Jul 2, 2014 - Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also defend your brand if it is unfairly characterized. Comments

How an Auto Body Shop Uses CRM to Earn Customer Satisfaction

Customer service questionnaire Jun 30, 2014 - Using one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost customer satisfaction. Comments

Utilizing BIME to Integrate and Visualize Web Analytics Data

bime-web-analytics-dashboard Jun 25, 2014 - A review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Comments

Uh-Oh…Looks Like We Might Have Lost the Customer

customers Jun 20, 2014 - Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and retain your most important asset: your customer. Comments

Connecting With the Anonymous Customer

anonymous Jun 17, 2014 - In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Comments

The Power of Personalization in an Impersonal World

personalization Jun 16, 2014 - If you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up for long-term success. Comments

Building Relationships Beyond 140 Characters

customer-relationship Jun 16, 2014 - As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to slow down. When we do, marketing automation becomes less robotic and more human. Comments

The Future of Social Is "Sticky"

social-stickers Jun 11, 2014 - Successful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperpersonal marketing. Comments

3 Things to Know Before Signing With a Marketing Automation Provider

Signing a contract Jun 5, 2014 - Considering these three things before deciding on a marketing automation provider can help you make a more informed decision. Comments

Process-Oriented: Improving Customer Experience With Strategic IT

process-it Jun 4, 2014 - It takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted effort to keep the needs of customers in mind at every step of their journey. Comments

Know More, Sell More - It's That Simple

sales-associate Jun 4, 2014 - According to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who don't take the trainings. Comments

5 Ways to Eliminate Wrong Data in Your Marketing

wrong-data Jun 2, 2014 - It's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper information and you may see a sales boost as well. Comments

The Lonely Brand Story Meets Social Media

maytag May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. Comments

The 7 Essentials to Building an Active, Engaged Social Community

shutterstock-120646564 May 22, 2014 - Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term highly engaged social community for many years to come. Comments

World-Class Customer Service in the Digital Age

Customer service questionnaire May 14, 2014 - The combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engaging experience for your customer. Comments

4 Simple Steps to Drive Your Brand’s Digital Mindset

digital-mindset May 7, 2014 - Each brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includes a digital mindset. Comments

Customer Loyalty Restarts With Every Experience

customer-loyalty May 7, 2014 - Allegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed around and shared. Comments

When Social Strategies Can Optimize Business Processes

Social Media Puzzle May 6, 2014 - Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational processes. Comments

How Personal Communication Works With Marketing Automation

personalization May 5, 2014 - Using marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve just that. Comments

Building a Meaningful Relationship: Tips to Make the Most of Your Loyalty Program

customer-loyalty Apr 24, 2014 - It's clear that loyalty programs influence sales and brand affinity, but businesses need to do more than provide discounts to be a loyalty program that stands out. Comments

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