Cyber Monday


Are you ready for Small Business Saturday?

Nov 24, 2015 - Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action. Comments

Cyber Friday: Why this is the year Black Friday will play out online

mobile-first-christmas-8302267342-3a909e4dd7-z Nov 19, 2015 - As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile. Comments

Brands strategize as Black Friday moves online

empty-christmas-mall Nov 16, 2015 - By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital. Comments

When should you start your holiday marketing?

shutterstock-119289862 Nov 11, 2015 - Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social and search this holiday season. Comments

Holiday shopping: what shoppers and retailers are really thinking

storm-trooper-shopping-flickr-5278223836-b8dd3ae6e1-z Oct 23, 2015 - Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive edge during the holiday season. Comments

5 holiday shopping trends to watch

samsung-smartphone Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Comments

8 Items to Get Your Holiday Season off to a Head Start

holiday-email Sep 23, 2015 - The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are. Comments

Online Shopping Holidays: A Boom for Retailers

ecommerce-conversions-clicks Aug 16, 2015 - The boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in making all the difference. Comments

A Prime Example of the Effectiveness of Email

amazon-amazonprime-amazonprimeday-logo Aug 5, 2015 - Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers. Comments

Cyber Monday Review: High-Frequency Programs From and Keep

cyber-monday-mouse Dec 8, 2014 - A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Comments

Approaching Seasonal Selling for Advertising Effectiveness That Lasts

holiday-planning-checklist Dec 2, 2014 - A look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Comments

Girl Scout Cookies Go Digital and Become Even More Irresistible

shutterstock-181102415 Dec 1, 2014 - For the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized, invitation-only websites. Comments

Online Holiday Shopping Sales Crush Last Year's

shutterstock-160880582 Dec 1, 2014 - Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particularly in mobile. Comments

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

shutterstock-115174939 Nov 26, 2014 - This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and how marketers can prevent them. Comments

Mobile Holiday Shopping by the Numbers

mobile-holidays Nov 26, 2014 - As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Comments

Holiday Deals Start Early for Amazon

amazon Nov 21, 2014 - To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep discounts on electronics and tech gadgets. Comments

The 3 AdWords Scripts You Want Right Now for the Holidays

googleadwords Nov 21, 2014 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day. Comments

Online Shoppers Will Find Best Deals on Thanksgiving Day

shutterstock-160880582 Nov 6, 2014 - According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still reign supreme for online shopping. Comments

3 Cyber Monday Mistakes to Avoid

cyber-monday-mistakes Oct 21, 2014 - When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Comments

Cart Abandonment Email Insights from Cyber Monday

shutterstock-147642644 Dec 17, 2013 - On Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser after each shopping session. Just 1/5 of retailers sent triggered cart abandonment emails within 3 days... Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

triggit-facebook-retargeting-cyber-monday-data Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

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