Dec 17, 2013 - On Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser after each shopping session. Just 1/5 of retailers sent triggered cart abandonment emails within 3 days. Comments
Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments
Dec 5, 2013 - We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean retailers should take their foot off the gas. Comments
Dec 4, 2013 - Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Comments
Sep 27, 2013 - For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The post-Thanksgiving holiday promotions featuring shop by/for, shipping deadlines, in-store pick up, online... Comments
Dec 20, 2012 - A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday season. Last in a six-part series. Comments
Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments
Dec 6, 2012 - Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share than Cyber Monday. Comments
Dec 3, 2012 - Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season. Comments
Nov 29, 2012 - According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Comments
Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments
Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.