11 tweets and takeaways from ClickZ Live and Shift San Francisco
Acquisition

11 tweets and takeaways from ClickZ Live and Shift San Francisco

8y Graham Charlton

11 tweets and takeaways from ClickZ Live and Shift...

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...

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The Digital Arms Race in San Francisco: New speakers, new formats, new events
Conference Coverage

The Digital Arms Race in San Francisco: New speakers, new formats, new even...

8y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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Are you prepared for digital transformation? Probably not [Study]
Digital Transformation

Are you prepared for digital transformation? Probably not [Study]

8y Mike O'Brien

Are you prepared for digital transformation? Proba...

While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan...

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VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby
Conference Coverage

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

9y Melanie White

VIDEO: NASA Unveils the Social Media Mystery Behin...

How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question...

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How American Apparel Is Moving to Value-Driven Data Analytics
Conference Coverage

How American Apparel Is Moving to Value-Driven Data Analytics

9y Melanie White

How American Apparel Is Moving to Value-Driven Dat...

At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...

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VIDEO: How Can Marketers Influence Consumer Intent on Mobile?
Conference Coverage

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

9y Melanie White

VIDEO: How Can Marketers Influence Consumer Intent...

At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...

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Facebook Unveils Dynamic Retargeting Tools at #CZLSF
Conference Coverage

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

9y Yuyu Chen

Facebook Unveils Dynamic Retargeting Tools at #CZL...

During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...

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Q&A: Pinterest’s Kevin Knight #CZLSF
Conference Coverage

Q&A: Pinterest’s Kevin Knight #CZLSF

9y Tetyana Miroshnichenko

Q&A: Pinterest’s Kevin Knight #CZLSF

At ClickZ Live San Francisco, Kevin Knight, head of agency and brand strategy at Pinterest, will discuss the efficient functionality of native and the...

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How to Engage Your Audience with Native Advertising #CZLSF
Conference Coverage

How to Engage Your Audience with Native Advertising #CZLSF

9y Tetyana Miroshnichenko

How to Engage Your Audience with Native Advertisin...

In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...

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8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF
Conference Coverage

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

9y Tetyana Miroshnichenko

8 Good Reasons to Join Us at ClickZ Live San Franc...

With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...

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How to Achieve Mind-Blowing Content Marketing ROI #CZLSF
Conference Coverage

How to Achieve Mind-Blowing Content Marketing ROI #CZLSF

9y Tetyana Miroshnichenko

How to Achieve Mind-Blowing Content Marketing ROI ...

Focusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at Linked...

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Chocolate and Social Media: A Deliciously Perfect Marketing Mix
Social

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

10y Melanie White

Chocolate and Social Media: A Deliciously Perfect ...

In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how im...

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ClickZ Live Demonstrates Feverish Pace of Digital Marketing
Conference Coverage

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

10y Team ClickZ

ClickZ Live Demonstrates Feverish Pace of Digital ...

A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many a...

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TV Is Not Dead - It Has Moved to Different Platforms
Conference Coverage

TV Is Not Dead - It Has Moved to Different Platforms

10y Mike O'Brien

TV Is Not Dead - It Has Moved to Different Platfor...

Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the wa...

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Winning Consumer Attention: Amazing Content + True Native Distribution
Conference Coverage

Winning Consumer Attention: Amazing Content + True Native Distribution

10y Kevin Gibbons

Winning Consumer Attention: Amazing Content + True...

According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a tr...

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630% ROI: A Stat Worth Caring About [#CZLSF]
Conference Coverage

630% ROI: A Stat Worth Caring About [#CZLSF]

10y Kevin Gibbons

630% ROI: A Stat Worth Caring About [#CZLSF]

At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ...

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Social Engagement Comes in Many Forms [#CZLSF]
Conference Coverage

Social Engagement Comes in Many Forms [#CZLSF]

10y Mike O'Brien

Social Engagement Comes in Many Forms [#CZLSF]

At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...

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MMA's Greg Stuart: Why Mobile Matters [#CZLSF]
Conference Coverage

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

10y Melanie White

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...

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Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]
Conference Coverage

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

10y Melanie White

Mondelez's Bonin Bough on Marketers and the "Hacko...

In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what...

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Variation in Content Creation Is Trick to Winning Social [#CZLSF]
Conference Coverage

Variation in Content Creation Is Trick to Winning Social [#CZLSF]

10y Thom Craver

Variation in Content Creation Is Trick to Winning ...

A look at the day two keynote panel at ClickZ Live San Francisco, a fireside chat with Facebook, Hootsuite, Ghirardelli, YouTube and the Online Market...

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Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]
Conference Coverage

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

10y John Gagnon

Mastering the PPC Challenge: Break-Even CPC and Mo...

At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...

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Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]
Conference Coverage

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

10y Mike O'Brien

Influencing the Influencer Is Key to Effective Con...

Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Re...

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MMA Emphasizes the Importance of Mobile in Marketing Mix [#CZLSF]
Conference Coverage

MMA Emphasizes the Importance of Mobile in Marketing Mix [#CZLSF]

10y Thom Craver

MMA Emphasizes the Importance of Mobile in Marketi...

At the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...

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7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco
Conference Coverage

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

10y ClickZ News Staff

7 Sessions You Don’t Want to Miss at ClickZ Live S...

This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...

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Vine Your Way to ClickZ Live San Francisco
Conference Coverage

Vine Your Way to ClickZ Live San Francisco

10y ClickZ News Staff

Vine Your Way to ClickZ Live San Francisco

ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner wi...

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"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Live San Francisco
Conference Coverage

"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Liv...

10y Jessica Lee

"Hackonomy": Dare to Challenge Your Brand's Market...

Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy at ClickZ Live San Fr...

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