design

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5 Things You Can Do Today for Higher Conversions Tomorrow

Apr 15, 2014 - Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust among consumers. Comments

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Concept image of integration Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

How Talking to Your Fridge Will Change Marketing

technology-evolution Mar 31, 2014 - What happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? Comments

Marketing Automation Mastery: Go for Easy, Not Simplistic

simple-remote-shutterstock-6316261 Mar 17, 2014 - Simplistic and easy are two terms that are far from interchangeable. As marketers, we want to develop easy (not simplistic) tools that are well-designed, repetition-minded, quick to learn, and all about mastery. Comments

Can a Flat Design Lead to Increased Conversions?

flat-design-shutterstock-148527764 Mar 4, 2014 - The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat designs tend to load much more quickly on mobile devices, making them more popular with users who... Comments

Digital Advertising for Business Results

designthinking Dec 1, 2013 - In the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results. Comments

Measurement Without Experimentation is Vanity - How To Do Big Data Better

bigdata Nov 20, 2013 - With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-quantifying what they already know. Comments

Applying Feasible Technology to Your Digital Advertising

designthinking Nov 7, 2013 - In my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Comments

Three Ways to Refresh Your Marketing Channels from a Customer Perspective

internetmarketing Oct 18, 2013 - Is your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services? Comments

What Design Taught Me About Digital Advertising

designthinking Oct 7, 2013 - In the first of this three-part series, learn about Design Thinking and focus on one of its three central tenets, customer-centricity. Comments

Usability vs. Design

web-design Aug 16, 2013 - Both good design and an eye toward usability are necessary for a design to work. Comments

How Can Internet Marketers Bring Out the Best in Site Design?

abtestingfeatured Mar 6, 2013 - Three recommendations to get the best out of your site design. Comments

Web Science and Rocket Design

websitedesign May 10, 2012 - Reality check - users don't care how awesome your website looks, especially if they can't find what they are looking for. Consider the user-centred approach. Comments

Web Design: China vs. the West

shanghai Dec 20, 2011 - When designing your website for another culture, there are several things that need to be taken into consideration. Consider these five key aspects of usability for China. Comments

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ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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