design

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Parallax Scrolling and SEO: What You Should Know Before Designing a Website

Nov 18, 2014 - Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Comments

5 Ways to Revitalize Your Stagnant E-Commerce Website

india-online-retail-ecommerce Nov 18, 2014 - Without the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Comments

5 Basic Marketing Tools You Need Before CRM

Toolkit Nov 17, 2014 - Before you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Comments

The Importance of User Experience for Digital Marketing: 5 Key Tips

shutterstockux Nov 9, 2014 - The changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Comments

Data Visualization: Your Secret Weapon in Storytelling and Persuasion

data-visualization Oct 31, 2014 - Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Comments

Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design

adjustive-design Oct 28, 2014 - As technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive" Web design. Comments

How the Visual Web Is Going to Change Marketing

visual-based-content Oct 15, 2014 - Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when designing their next campaign. Comments

The End of the Agency?

03oct14-kristin-low-shutterstock-218104426 Oct 7, 2014 - Agencies face challenging times ahead as the digital landscape moves into a new gear. Comments

Blind Spot: Ensuring the Future of Effective Digital Advertising

blind-spot-banner-ads Sep 24, 2014 - In order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for combating it. Comments

Enterprise Software Can Be "Sexy," Too - If You Know How to Frame It

enterprise-software Sep 23, 2014 - With the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing way? Comments

How Can Marketers Leverage the Features in Microsoft’s New MSN?

new-msn-1 Sep 8, 2014 - The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantage of the new features? Comments

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

buy-now Aug 26, 2014 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option. Comments

10 Tips for Designing a Web Page That Looks Great and Ranks High

top-ten-seo-tips-design Aug 18, 2014 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more. Comments

Common Symptoms Found at a Site Clinic

site-clinic Aug 14, 2014 - During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar, your site may need a "check-up." Comments

Airbnb's Controversial Logo Draws Attention to Company Rebrand

airbnb3 Jul 22, 2014 - The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boost its new rebranding strategy. Comments

35 Tools to Enhance Your Content Marketing Efforts

content-marketing-megaphone Jul 21, 2014 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Comments

Increase Your Site Conversions With the Right Color

color-wheel Jul 8, 2014 - The colors you use throughout your website and for your calls to action can have a profound effect on conversion rates. Here are some tips to help you use color to boost sales and return on investment. Comments

6 Reasons Why Your Customers Hate Your Email Program

angry-email Jun 26, 2014 - In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands' emails may end up in the trash. Comments

Is Email Innovation an Oxymoron? No! Here’s Why

shutterstock-105905384 Jun 24, 2014 - Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. Comments

Mobile Trends and Search Optimization: Why Aren’t We Catching Up?

Searching on a smartphone while on-the-go Jun 11, 2014 - As mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Comments

The Case for Long Scrolling Pages

computer-mouse-hand Jun 5, 2014 - Long scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over time. Comments

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