Digital Campaigns

digital-mindset

4 Simple Steps to Drive Your Brand’s Digital Mindset

May 7, 2014 - Each brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includes a digital mindset. Comments

Microsoft Hands Its Global Ad Business to Dentsu and IPG

microsoftimage May 2, 2014 - Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Comments

Breaking Bad…Advertising by Firing the Terrible

you-re-fired May 2, 2014 - Why every major agency senior media buyer needs be fired. Comments

Subservient Chicken and the Secret to Relaunching Popular Campaigns

subservient-chicken May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution strategy. Comments

Airlines Embrace Storytelling and Social in New Campaigns

jetblue-twitter-pigeon Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments

New Newspaper Numbers; New Opportunities

newspapers Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage, and content marketing. Comments

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

comcast-adstream Apr 9, 2014 - The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Comments

3 Reasons to Start an Employee Advocacy Program

employee-advocacy Mar 28, 2014 - There are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy program can greatly enhance your marketing efforts - so start one now! Comments

8 Steps to a Rock-Solid Inbound Marketing Plan

business-plan-1 Mar 27, 2014 - To build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable goals and getting specific. Comments

Move Over TV – Brands Are Tuning Into Digital Video Ads

pgafedex-twitteramplify Mar 20, 2014 - Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about reaching viewers. Comments

Gucci Pairs Female DJs With Fringe on Branded Spotify Hub

gucci-fringe Mar 12, 2014 - Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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