Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleOf all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...
View articleE-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...
View articleWhat is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
View articleBecause Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...
View articleUnboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...
View articleIf the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleWebinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation t...
View articleSince platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...
View articleThanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...
View articleIt's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively beg...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleCreating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...
View articleThough traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to con...
View articleAs marketers, it's easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combating marketing ...
View articleOgilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...
View articleImgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Read More...
View articleWe Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleEric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Read More...
View articleSummer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...
View articleIt's a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the rel...
View articleTech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...
View articleAdvertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...
View articleWhat makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...
View articleAn always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...
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