Disney

kidzui-bieber

Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content

Mar 7, 2011 - After ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Comments

Wicked Cool DOOH: 6 Examples

disney Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments

'Social Entertainment' Platform GetGlue Signs Slew of TV Networks

getglue Sep 22, 2010 - MSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Comments

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

disney-playdom2 Jul 28, 2010 - From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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