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Permission to Dream: A Latino-Inclusive Marketing Approach

Dec 11, 2012 - Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Comments

McDonald's and Disney Get Friend Boost on Facebook

comscore-amp-image Jun 12, 2012 - ComScore/Facebook study measures amplification ratio of top brands. Comments

Raytheon Extends Its Branded Epcot Experience Online

raytheon-arc Nov 17, 2011 - Two-year-old "Sum of All Thrills" ride finds new life on web. Comments

Disney Buys Parenting Hub Babble.com

similac-babble2 Nov 14, 2011 - Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year. Comments

Google Dominates List of Most Effective TV Ads by Dot-Coms

Nov 9, 2011 - TheLadders and GoDaddy get low scores in ad effectiveness study. Comments

Hong Kong Disneyland Dips Into Digital for Halloween

disneyarfeatured Sep 15, 2011 - The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Comments

The Rise of F-Commerce

fcommercefeatured Jun 1, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments

Swashbuckling Runs Amok in 'Pirates' Effort

movies-showtimes-screen-capture May 20, 2011 - A slew of "savvy" promotions, as Captain Jack Sparrow might call them. Comments

Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content

kidzui-bieber Mar 7, 2011 - After ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Comments

Wicked Cool DOOH: 6 Examples

disney Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments

'Social Entertainment' Platform GetGlue Signs Slew of TV Networks

getglue Sep 22, 2010 - MSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Comments

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

disney-playdom2 Jul 28, 2010 - From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Comments

Setting Ourselves Up For a Revolt, Redux

Jul 1, 1999 - Tom normally uses this space to try to answer questions about online advertising media buying issues. However, he's been known to use this forum to ask questions. This week he asks a question he's already asked before: Ought Internet marketers to be... Comments

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