Disney

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Hong Kong Disneyland Dips Into Digital for Halloween

Sep 15, 2011 - The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Comments

The Rise of F-Commerce

fcommercefeatured Jun 1, 2011 - Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Comments

Swashbuckling Runs Amok in 'Pirates' Effort

movies-showtimes-screen-capture May 20, 2011 - A slew of "savvy" promotions, as Captain Jack Sparrow might call them. Comments

Kids' Browser KidZui Tells Parents When Kids Like Sponsor Content

kidzui-bieber Mar 7, 2011 - After ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Comments

Wicked Cool DOOH: 6 Examples

disney Nov 16, 2010 - Six innovative examples of digital out-of-home marketing experiences. Comments

'Social Entertainment' Platform GetGlue Signs Slew of TV Networks

getglue Sep 22, 2010 - MSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Comments

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

disney-playdom2 Jul 28, 2010 - From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Comments

Setting Ourselves Up For a Revolt, Redux

Jul 1, 1999 - Tom normally uses this space to try to answer questions about online advertising media buying issues. However, he's been known to use this forum to ask questions. This week he asks a question he's already asked before: Ought Internet marketers to be... Comments

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