By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...
View articleAn increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...
View articleFinding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...
View articleSearchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...
View articleGoogle Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...
View articleBrands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...
View articleNorwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...
View articleApplying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleJust as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...
View articleForeign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...
View articleIn the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...
View articleA look at what new domain names and hashtags have in common. Read More...
View articleTaking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Read More...
View articleAs the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are t...
View articleAlthough many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order ...
View articleHow could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...
View articleMany of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleThe moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...
View articleAs smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...
View article