The dangers of 'Googlizing' your site
Asia

The dangers of 'Googlizing' your site

8y Motoko Hunt

The dangers of 'Googlizing' your site

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?
Conference Coverage

ClickZ Live Chicago: What are the big trends to look out for in 2016?

8y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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Analytics agencies: what’s the right fit?
Analytics

Analytics agencies: what’s the right fit?

9y Andrew Edwards

Analytics agencies: what’s the right fit?

Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...

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Are You Optimistic About SEO?
Search

Are You Optimistic About SEO?

9y Bryan Eisenberg

Are You Optimistic About SEO?

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...

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12 Add-Ons When Setting Up Google Analytics
Analytics

12 Add-Ons When Setting Up Google Analytics

9y Zac Martin

12 Add-Ons When Setting Up Google Analytics

Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...

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What Social Search and New Domain Extensions Could Mean for Start-Ups
Paid Search

What Social Search and New Domain Extensions Could Mean for Start-Ups

9y Jennifer Wolfe

What Social Search and New Domain Extensions Could...

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...

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Norwegian Airline Creates Emoji URL
Marketing

Norwegian Airline Creates Emoji URL

9y Mike O'Brien

Norwegian Airline Creates Emoji URL

Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...

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Top Five Reasons Why Dot Brands Will Have a Data Edge
Data insights

Top Five Reasons Why Dot Brands Will Have a Data Edge

9y Jennifer Wolfe

Top Five Reasons Why Dot Brands Will Have a Data E...

Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...

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4 Steps to an Online Rollout Across Multiple Asian Markets
Asia

4 Steps to an Online Rollout Across Multiple Asian Markets

9y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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Will New Domain Extensions Be to the Internet What Cable Was to Television?
Data insights

Will New Domain Extensions Be to the Internet What Cable Was to Television?

9y Jennifer Wolfe

Will New Domain Extensions Be to the Internet What...

Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...

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Choosing a Domain Name for Chinese Websites: Part 2
Asia

Choosing a Domain Name for Chinese Websites: Part 2

9y Gordon Choi

Choosing a Domain Name for Chinese Websites: Part ...

Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...

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Choosing a Domain Name for Chinese Websites
Asia

Choosing a Domain Name for Chinese Websites

9y Gordon Choi

Choosing a Domain Name for Chinese Websites

In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...

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Will Hashtags Take Over the Internet?
Search

Will Hashtags Take Over the Internet?

9y Jennifer Wolfe

Will Hashtags Take Over the Internet?

A look at what new domain names and hashtags have in common. Read More...

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What gTLDs and Patents Forecast for Digital Marketers
Data insights

What gTLDs and Patents Forecast for Digital Marketers

9y Jennifer Wolfe

What gTLDs and Patents Forecast for Digital Market...

Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Read More...

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5 Things Your CEO Should Know About gTLDs
Data insights

5 Things Your CEO Should Know About gTLDs

10y Jennifer Wolfe

5 Things Your CEO Should Know About gTLDs

As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are t...

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Bad Reputation by Association – Hidden Dangers for International Search Marketers
Asia

Bad Reputation by Association – Hidden Dangers for International Search Mar...

10y Motoko Hunt

Bad Reputation by Association – Hidden Dangers for...

Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order ...

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Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?
Data insights

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

10y Jennifer Wolfe

Why Did Facebook Spend $19 Billion on WhatsApp but...

How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...

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New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?
Data insights

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

10y Jennifer Wolfe

New gTLDs Are Coming -- Which Brands Are in and Wh...

Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...

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Top 10 gTLDs to Watch in 2014
Data insights

Top 10 gTLDs to Watch in 2014

10y Jennifer Wolfe

Top 10 gTLDs to Watch in 2014

The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...

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Brand gTLD Subdomain Strategy: Navigating the New Technology Platform
Data insights

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform

11y Jennifer Wolfe

Brand gTLD Subdomain Strategy: Navigating the New ...

As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...

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