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Eloqua Launches AdFocus For Targeted Marketing

Lisa Lacy  |  Display Advertising

Nov 7, 2012 - Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects. Comments

Caitlin Rossman  |  Strategies

Yahoo Snatches Up Google VP for Around $60M

yahooearningslogo Oct 16, 2012 - Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry's first asset management marketing solution. Comments

Anna Maria Virzi  |  Strategies

Marketing Automation: Far From Automatic

Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments

Anna Maria Virzi  |  Strategies

Marketing Automation: 6 Tips for Success

Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments

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