Marketing News & Expert Advice
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Eloqua
Eloqua Launches AdFocus For Targeted Marketing
Nov 7, 2012 - Marketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua platform and helps marketers ensure their display ads are reaching the right prospects. Comments
Yahoo Snatches Up Google VP for Around $60M
Oct 16, 2012 -
Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry's first asset management marketing solution.
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Marketing Automation: Far From Automatic
Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments
Marketing Automation: 6 Tips for Success
Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments
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