ClickZ's guide to email marketing triggered messages
Email

ClickZ's guide to email marketing triggered messages

6y Mike O'Brien

ClickZ's guide to email marketing triggered messag...

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...

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3 common misconceptions marketers have about Gen Z
Leadership

3 common misconceptions marketers have about Gen Z

6y Mike O'Brien

3 common misconceptions marketers have about Gen Z

Though Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...

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How AI in email marketing generated millions in revenue for these brands
AI & Automation

How AI in email marketing generated millions in revenue for these brands

6y Emily Alford

How AI in email marketing generated millions in re...

Recent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...

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Informed delivery and the omnichannel future of the United States Post Office
Leadership

Informed delivery and the omnichannel future of the United States Post Offi...

6y Mike O'Brien

Informed delivery and the omnichannel future of th...

Don't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole
Email

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth...

6y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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Five reasons SMBs should be using email automation
Email

Five reasons SMBs should be using email automation

6y Al Roberts

Five reasons SMBs should be using email automation

Marketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...

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GDPR: Increased transparency and increased trust
Analytics

GDPR: Increased transparency and increased trust

6y Mike O'Brien

GDPR: Increased transparency and increased trust

In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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Blockchain marketing: A look at the technology landscape and emerging players
Blockchain

Blockchain marketing: A look at the technology landscape and emerging playe...

6y Jeremy Epstein

Blockchain marketing: A look at the technology lan...

In part three of our blockchain series, Never Stop Marketing CEO Jeremy Epstein takes a step back to look at the blockchain marketing technology lands...

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Unlocking email marketing's full potential with the human touch
Email

Unlocking email marketing's full potential with the human touch

6y Mike O'Brien

Unlocking email marketing's full potential with th...

Over the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...

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What the future holds for AR and VR
AR & VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?
Email

Is Facebook Messenger a viable alternative to SMS, email and push notificat...

7y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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What is email marketing and how do you create a successful strategy?
Email

What is email marketing and how do you create a successful strategy?

7y Tereza Litsa

What is email marketing and how do you create a su...

Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. ...

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A motivational message for retail email marketers (and everyone else, too)
Ecommerce

A motivational message for retail email marketers (and everyone else, too)

7y Ryan Phelan

A motivational message for retail email marketers ...

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. An...

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Four predictions for email marketing in 2017
Email

Four predictions for email marketing in 2017

7y Ryan Phelan

Four predictions for email marketing in 2017

Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...

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LinkedIn Sponsored InMail goes self-serve
Email

LinkedIn Sponsored InMail goes self-serve

7y Al Roberts

LinkedIn Sponsored InMail goes self-serve

In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...

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Changing email habits and what marketers need to know
Email

Changing email habits and what marketers need to know

7y Tereza Litsa

Changing email habits and what marketers need to k...

Email usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The increased use ...

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How to become the intelligence thought leader for your organisation
Disruptive MarTech

How to become the intelligence thought leader for your organisation

8y Graham Charlton

How to become the intelligence thought leader for ...

For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business and its strategy remains r...

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Why no-one is reading your emails (and what they’re doing instead)
Email

Why no-one is reading your emails (and what they’re doing instead)

8y Sarah Perry

Why no-one is reading your emails (and what they’r...

Do you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succin...

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How 'Next Logical Product' could trigger more email success
Actionable Analysis

How 'Next Logical Product' could trigger more email success

8y Ryan Phelan

How 'Next Logical Product' could trigger more emai...

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Take control of your email deliverability
B2C Email Marketing

Take control of your email deliverability

8y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

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List-growth strategies that break through your acquisition barriers
Email

List-growth strategies that break through your acquisition barriers

8y Ryan Phelan

List-growth strategies that break through your acq...

Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...

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Verizon acquires Yahoo's operating business for $4.8 billion
Agency Spotlight

Verizon acquires Yahoo's operating business for $4.8 billion

8y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

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How to combat an agency's top four collaboration killers
Agency Spotlight

How to combat an agency's top four collaboration killers

8y Pramit Nairi

How to combat an agency's top four collaboration k...

We've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibe...

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100+ marketing leaders you should follow on Twitter
Social Media

100+ marketing leaders you should follow on Twitter

8y Mathew Sweezey

100+ marketing leaders you should follow on Twitte...

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...

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Eight ways to improve the effectiveness of your email marketing
Email

Eight ways to improve the effectiveness of your email marketing

8y Tereza Litsa

Eight ways to improve the effectiveness of your em...

Email marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...

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How do you manage all your emails?
Email

How do you manage all your emails?

8y Mike O'Brien

How do you manage all your emails?

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...

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