According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...
View articleThough Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...
View articleRecent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...
View articleDon't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...
View articleWe're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...
View articleMarketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...
View articleIn May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...
View articleIn part three of our blockchain series, Never Stop Marketing CEO Jeremy Epstein takes a step back to look at the blockchain marketing technology lands...
View articleOver the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...
View articleDespite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....
View articleMany companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...
View articleEmail marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. ...
View articleWith Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. An...
View articleHere's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...
View articleIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleEmail usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The increased use ...
View articleFor executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business and its strategy remains r...
View articleDo you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succin...
View articleAs consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleIt’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...
View articleMarketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleWe've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibe...
View articleMore than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...
View articleEmail marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...
View articleWe all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...
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