Seven of our favorite stats of the week
Ad Industry Metrics

Seven of our favorite stats of the week

8y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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Optimization key to Indonesian success for mobile and video in 2016
Asia

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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Five signs your brand isn't as multichannel as it should be
Marketing

Five signs your brand isn't as multichannel as it should be

8y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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10 mobile marketing themes to look out for in 2016
Media

10 mobile marketing themes to look out for in 2016

8y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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Google's Squared Online plays to digital talent shortages in Asia
Asia

Google's Squared Online plays to digital talent shortages in Asia

8y Sophie Loras

Google's Squared Online plays to digital talent sh...

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...

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Why Customer Match is the biggest thing to happen to email since Hotmail
Email

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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Technology and innovation open new opportunities for O2O retail, starting in Asia
Asia

Technology and innovation open new opportunities for O2O retail, starting i...

8y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

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TV everywhere: the new marketer opportunity
Media

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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Why programmatic ad buying is more important than you think
Media

Why programmatic ad buying is more important than you think

8y Tim Nichols

Why programmatic ad buying is more important than ...

What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...

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Outstream video: the secret weapon for retailers
Media

Outstream video: the secret weapon for retailers

8y Eric Wheeler

Outstream video: the secret weapon for retailers

A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...

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TV's problem is the TV itself
Display Advertising

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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Facebook’s new emoticons: the good, the bad and the future
Social

Facebook’s new emoticons: the good, the bad and the future

8y Yuyu Chen

Facebook’s new emoticons: the good, the bad and th...

Facebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Read More...

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China’s E-Tail Revolution: Transform or Fail
Asia

China’s E-Tail Revolution: Transform or Fail

9y Melanie White

China’s E-Tail Revolution: Transform or Fail

As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...

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World Emoji Day Illustrates Global Impact
Social

World Emoji Day Illustrates Global Impact

9y Mike O'Brien

World Emoji Day Illustrates Global Impact

While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...

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5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)
Media

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

9y Tessa Wegert

5 Surefire Ways to Alienate Your Target Audience (...

Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...

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A Revolution in Marketing Affairs
Marketing

A Revolution in Marketing Affairs

9y Ian Chee

A Revolution in Marketing Affairs

Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans i...

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The Future Is Personalized
Data insights

The Future Is Personalized

9y Tessa Wegert

The Future Is Personalized

Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...

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Instagram Beefs Up Ad Offerings
Social

Instagram Beefs Up Ad Offerings

9y Mike O'Brien

Instagram Beefs Up Ad Offerings

In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...

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Why Mobile Is Content Marketing's Missing Link
Media

Why Mobile Is Content Marketing's Missing Link

9y Tessa Wegert

Why Mobile Is Content Marketing's Missing Link

It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...

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Five Ways to Market to Millennials Online
Media

Five Ways to Market to Millennials Online

9y Tessa Wegert

Five Ways to Market to Millennials Online

Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...

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Mobile Commerce to Increase 32 Percent This Year
Media

Mobile Commerce to Increase 32 Percent This Year

9y Mike O'Brien

Mobile Commerce to Increase 32 Percent This Year

According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this ye...

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Could Facebook's Video Growth Steal YouTube's Limelight?
Media

Could Facebook's Video Growth Steal YouTube's Limelight?

9y Mike O'Brien

Could Facebook's Video Growth Steal YouTube's Lime...

Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to ...

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U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter
Display Advertising

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

9y Yuyu Chen

U.S. Digital Display Ad Spend Shifting Toward Face...

New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...

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Indonesia Leads Penetration of Global Mobile Facebook Users
Asia

Indonesia Leads Penetration of Global Mobile Facebook Users

9y Sophie Loras

Indonesia Leads Penetration of Global Mobile Faceb...

Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Read More...

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How Is Data Changing Programmatic Buying?
Data insights

How Is Data Changing Programmatic Buying?

9y Mike O'Brien

How Is Data Changing Programmatic Buying?

As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective...

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Social Media Will Have 5.4M More Users by 2016
Ad Industry Metrics

Social Media Will Have 5.4M More Users by 2016

9y Mike O'Brien

Social Media Will Have 5.4M More Users by 2016

Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...

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63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018
Data insights

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

9y Yuyu Chen

63 Percent of Global Digital Ad Spend Will Go to M...

eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend w...

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