Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

Oct 1, 2015 - Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Comments

Tweets of the Week: Everyone Loves #PizzaRat

pizza-image Sep 25, 2015 - This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to the U.S., if not more. Comments

The New Standard of Convenience - From Anywhere

buy-button-2 Sep 17, 2015 - Brands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this shift in digital commerce impact marketing? Comments

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

concert-live-image Sep 1, 2015 - At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app? Comments

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

crispin-porter-bogusky Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes. Comments

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

shutterstock-171498323 Jul 31, 2015 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Comments

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments

World Emoji Day Illustrates Global Impact

tear-off-calendar Jul 17, 2015 - While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Comments

Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

twitter-logo Jul 3, 2015 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji win on #CanadaDay. Comments

Commerce, Commerce, Anywhere, Anytime

shutterstock-234409663-buy-buttons Jun 21, 2015 - In today's digital age, how can marketers better generate consumer demand during the path to purchase? Comments

UK Company Introduces Emojis for Password Protection Sites

Pile of poo emoji Jun 15, 2015 - UK technology company Intelligent Environments launches world's first emoji-only passcode. Is this a trend of things to come? Comments

Norwegian Airline Creates Emoji URL

norwegian-airlines Jun 5, 2015 - Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for an airplane, slot machine and money. Comments

What Challenges Do Agencies Face in 2015?

agency-innovation May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

Emojis Allow Brands to Engage on Messaging Apps

emoji-thumbsup May 18, 2015 - Brands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most popular app category. Comments

Brands <3 Emojis

emoji May 15, 2015 - Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing consumers to use them to order pizza. Comments

Marketing With Emojis

emoji-thumbsup Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

Ad Campaign Uses Eerie Emoji to Protect Children From Online Sexual Abuse

emoji1 Jan 21, 2014 - Paris-based ad agency, Rosapark, has created a real-life emoji campaign aimed at warning parents of the dangers of online chatting for their children. Comments

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