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Social Media

How Social Media Is Changing Language Usage and What Marketers Need to Know About It

Feb 5, 2014 - Some people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves. How does this affect marketers? Comments

Ad Campaign Uses Eerie Emoji to Protect Children From Online Sexual Abuse

emoji1 Jan 21, 2014 - Paris-based ad agency, Rosapark, has created a real-life emoji campaign aimed at warning parents of the dangers of online chatting for their children. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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