engagement

uber-spotify

Uber and Spotify Partnership Lets Consumers Play DJ

Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

3 Must-Have Features for Successful Native Ad Campaigns

nativeadimage Nov 17, 2014 - Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Comments

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

taylor Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing fans to interact with its latest music video. Comments

Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

whirlpool Nov 12, 2014 - Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank their families for everyday expressions of love. Comments

No Need for Rogue Mobile

mobilephone77 Nov 12, 2014 - Mobile marketing best practices begin with setting solid goals and determining how to best measure. Comments

7 Content Creation Tools for the Graphically Challenged

pinwords-example Nov 12, 2014 - These seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Comments

VIDEO: Mom’s the Word for McDonald’s and Quaker

marketing-to-moms Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear what McDonald's and Quaker are doing. Comments

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

brian-solis-clickz-live Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." of engagement can change marketing. Comments

Facebook Puts Ban on "Like-Gating"

facebook-dislike2 Nov 5, 2014 - With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways. Comments

Activision and AKQA "Hack" Instagram for Call of Duty Fans

shutterstock-200721917 Nov 3, 2014 - Activision and AKQA have manipulated Instagram's photo tags to create an interactive, choose-your-own-adventure-style story for fans of the video game Call of Duty. Comments

Whole Foods' Experiential Campaign Educates and Engages Consumers

shutterstock-189320708 Oct 31, 2014 - SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about the people who provide it. Comments

Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

The Twitter bird logo in blue on white Oct 31, 2014 - Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of followers and tone of voice. Comments

The Customer Experience Is Key, in Every Channel and at Every Interaction

customers Oct 31, 2014 - Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Comments

Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

mobilephone77 Oct 29, 2014 - Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Comments

Scoring With Gamified Content

gamified-content Oct 29, 2014 - Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Comments

How Social Is Your Business, Anyway?

social-deployment Oct 29, 2014 - Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Comments

Can Social Media Save "Old, White, and Male" Baseball?

shutterstock-225279382 Oct 28, 2014 - As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in audience. Comments

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists. Comments

Q&A: Cisco’s Brendan O’Brien

cisco-headquarters Oct 16, 2014 - In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services as the world becomes more and more mobile. Comments

Think Outside the Box: 3-D Mobile Ads Can Boost Engagement

shutterstock-152196302 Oct 15, 2014 - Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Comments

Ask These Questions - Now - to Reshape Your Email Strategy in 2015

email-marketing-help-improve-sales Oct 15, 2014 - Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning. Comments

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