A view of the Golden Gate Bridge in San Francisco

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

Jul 21, 2015 - With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a great one. Did you register yet? Comments

And the Winner of Social Media Is... Victoria's Secret [Study]

Social Media Sharing Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Comments

Tweets of the Week: NASA, Amazon and ESPN Lead the Way

pluto-nasa Jul 17, 2015 - This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win at Wimbledon. Comments

Spotify Transitions from Music App to Video Platform

shutterstock-200035424 May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments

A Social Generation Comes of Age at the World Cup

social-world-cup Jul 4, 2014 - This year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Comments

Non-Sponsors Generating Majority of World Cup Online Ad Shares

braziliant-brands-tracker-mid-tournament-2 Jun 26, 2014 - Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDonald's. Comments

VW Takes Over World Cup in Gooooooolf Campaign

vw-gooolf Jun 18, 2014 - The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Comments

AOL and Microsoft Team Up to Offer Premium Content

aol-logo-eraser-red1 Apr 25, 2014 - Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Comments

Return of the King: Lebron James Masters the Personal Brand Rebound

nike-basketball-lebron-james-training-day-youtube Nov 26, 2013 - Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has rebounded into rarified air. Comments

Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

race-the-sun Oct 18, 2013 - Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Comments

StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

stubhub Aug 13, 2013 - ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Comments

Let's Go Surfing Now…

surfingwave Jun 13, 2013 - Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Comments

ESPN Celebrates 'Clutch Moments' in New Campaign

watchespn-clutch-1 Feb 11, 2013 - Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes. Comments

Ooyala Lets ESPN Embed Video in Tweets

screen-shot-ooyala Jan 25, 2013 - Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips... Comments

X Games Redesign Creates 100% Viewable Impressions

xgames-com-1 Jan 22, 2013 - ESPN unveiled the newly redesigned, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while... Comments

Xbox NUads Show High Engagement With Polls

nuads Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments

How Data Sealed Facebook and TBS Deal

jasonbateman May 23, 2012 - TV and social media players could help one another attract brand dollars. Comments

ESPN and Twitter Ad Program Links Social to TV

twitterbirds May 15, 2012 - New partnership starts immediately with NBA playoffs. Comments

At SES, Momentum for a 'Viewable' Impression Standard

Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments

5 Trends Shaping the Mobile Market

Feb 7, 2012 - Opportunities for marketers to connect with their audiences on mobile devices this year. Comments

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