ESPN

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Return of the King: Lebron James Masters the Personal Brand Rebound

Nov 26, 2013 - Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has rebounded into rarified air. Comments

Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

race-the-sun Oct 18, 2013 - Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Comments

StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

stubhub Aug 13, 2013 - ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Comments

Let's Go Surfing Now…

surfingwave Jun 13, 2013 - Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Comments

ESPN Celebrates 'Clutch Moments' in New Campaign

watchespn-clutch-1 Feb 11, 2013 - Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes. Comments

Ooyala Lets ESPN Embed Video in Tweets

screen-shot-ooyala Jan 25, 2013 - Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips... Comments

X Games Redesign Creates 100% Viewable Impressions

xgames-com-1 Jan 22, 2013 - ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while... Comments

Xbox NUads Show High Engagement With Polls

nuads Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments

How Data Sealed Facebook and TBS Deal

jasonbateman May 23, 2012 - TV and social media players could help one another attract brand dollars. Comments

ESPN and Twitter Ad Program Links Social to TV

twitterbirds May 15, 2012 - New partnership starts immediately with NBA playoffs. Comments

At SES, Momentum for a 'Viewable' Impression Standard

Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments

5 Trends Shaping the Mobile Market

Feb 7, 2012 - Opportunities for marketers to connect with their audiences on mobile devices this year. Comments

ESPN: A Mobile Example to Emulate

Dec 2, 2011 - ESPN.com projects its commitment to quality across mobile sites, apps, and notifications. Comments

Facebook Draws More Video Viewers Than Hulu

Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments

Last Week in Ads: Converse, Heineken [Gallery]

catchmeifyoucan-musical-nytimes-nyregion Sep 6, 2011 - Shark Night sinks its choppers into Yahoo Movies, and more. Comments

Eleven Links Facebook to ESPN.com for Callaway Golf

callaway3 Apr 8, 2011 - As Masters Tournament kicks off, ESPN site visitors are invited to complete ad copy for venerable golf brand. Comments

Embracing the Local Movement

Feb 23, 2011 - Three easy steps to localize your user experience. Comments

Lexus Bangs the Drum In New Digital Ads

lexus-music-track Sep 7, 2010 - In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Comments

Turner Sports Aims to Rev Up SI's Lackluster Online Ad Sales

si Jul 13, 2010 - The corporate sisters forge a partnership after SI.com spends a year trailing three key competitors when it comes to traffic. Comments

Budweiser's Global World Cup Campaign Rooted in Social Media

Jun 10, 2010 - A World Cup inspired online reality show will be supported by one of the brands "most comprehensive" global ad buys including a takeover of the ESPN homepage tomorrow. Comments

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