Marketing News & Expert Advice

ESPN

ESPN Celebrates 'Clutch Moments' in New Campaign

Feb 11, 2013 - Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes. Comments

Susan Kuchinskas | Social Media

Eleven Links Facebook to ESPN.com for Callaway Golf

Apr 8, 2011 - As Masters Tournament kicks off, ESPN site visitors are invited to complete ad copy for venerable golf brand. Comments

Andrea Fishman | Data-Driven Marketing

Embracing the Local Movement

Feb 23, 2011 - Three easy steps to localize your user experience. Comments

Christopher Heine | Automotive

Lexus Bangs the Drum In New Digital Ads

Sep 7, 2010 - In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Comments

Christopher Heine | Video

Turner Sports Aims to Rev Up SI's Lackluster Online Ad Sales

Jul 13, 2010 - The corporate sisters forge a partnership after SI.com spends a year trailing three key competitors when it comes to traffic. Comments

Jack Marshall | Strategies

Budweiser's Global World Cup Campaign Rooted in Social Media

Jun 10, 2010 - A World Cup inspired online reality show will be supported by one of the brands "most comprehensive" global ad buys including a takeover of the ESPN homepage tomorrow. Comments

Susan Kuchinskas | Video

Ooyala Lets ESPN Embed Video in Tweets

Jan 25, 2013 - Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips... Comments

Susan Kuchinskas | Mobile

X Games Redesign Creates 100% Viewable Impressions

Jan 22, 2013 - ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while... Comments

Susan Kuchinskas | Strategies

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