Marketing News & Expert Advice
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ESPN
StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad
Aug 13, 2013 - ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Comments
Facebook Draws More Video Viewers Than Hulu
Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments
Last Week in Ads: Converse, Heineken [Gallery]
Sep 6, 2011 -
Shark Night sinks its choppers into Yahoo Movies, and more.
Comments
Eleven Links Facebook to ESPN.com for Callaway Golf
Apr 8, 2011 -
As Masters Tournament kicks off, ESPN site visitors are invited to complete ad copy for venerable golf brand.
Comments
Embracing the Local Movement
Feb 23, 2011 - Three easy steps to localize your user experience. Comments
Lexus Bangs the Drum In New Digital Ads
Sep 7, 2010 -
In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.
Comments
Turner Sports Aims to Rev Up SI's Lackluster Online Ad Sales
Jul 13, 2010 -
The corporate sisters forge a partnership after SI.com spends a year trailing three key competitors when it comes to traffic.
Comments
Budweiser's Global World Cup Campaign Rooted in Social Media
Jun 10, 2010 - A World Cup inspired online reality show will be supported by one of the brands "most comprehensive" global ad buys including a takeover of the ESPN homepage tomorrow. Comments
Let's Go Surfing Now…
Jun 13, 2013 -
Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption.
Comments
ESPN Celebrates 'Clutch Moments' in New Campaign
Feb 11, 2013 -
Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes.
Comments
Ooyala Lets ESPN Embed Video in Tweets
Jan 25, 2013 -
Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, analytics and monetization. The new functionality lets Ooyala customers quickly embed clickable clips...
Comments
X Games Redesign Creates 100% Viewable Impressions
Jan 22, 2013 -
ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while...
Comments
Xbox NUads Show High Engagement With Polls
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
Comments
How Data Sealed Facebook and TBS Deal
May 23, 2012 -
TV and social media players could help one another attract brand dollars.
Comments
ESPN and Twitter Ad Program Links Social to TV
May 15, 2012 -
New partnership starts immediately with NBA playoffs.
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At SES, Momentum for a 'Viewable' Impression Standard
Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments
5 Trends Shaping the Mobile Market
Feb 7, 2012 - Opportunities for marketers to connect with their audiences on mobile devices this year. Comments
ESPN: A Mobile Example to Emulate
Dec 2, 2011 - ESPN.com projects its commitment to quality across mobile sites, apps, and notifications. Comments
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