Marketing News & Expert Advice
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ESPN
How Data Sealed Facebook and TBS Deal
TV and social media players could help one another attract brand dollars.
ESPN and Twitter Ad Program Links Social to TV
New partnership starts immediately with NBA playoffs.
At SES, Momentum for a 'Viewable' Impression Standard
Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers.
5 Trends Shaping the Mobile Market
Opportunities for marketers to connect with their audiences on mobile devices this year.
ESPN: A Mobile Example to Emulate
ESPN.com projects its commitment to quality across mobile sites, apps, and notifications.
Facebook Draws More Video Viewers Than Hulu
Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen.
Last Week in Ads: Converse, Heineken [Gallery]
Shark Night sinks its choppers into Yahoo Movies, and more.
Eleven Links Facebook to ESPN.com for Callaway Golf
As Masters Tournament kicks off, ESPN site visitors are invited to complete ad copy for venerable golf brand.
Embracing the Local Movement
Three easy steps to localize your user experience.
Lexus Bangs the Drum In New Digital Ads
In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.
Turner Sports Aims to Rev Up SI's Lackluster Online Ad Sales
The corporate sisters forge a partnership after SI.com spends a year trailing three key competitors when it comes to traffic.
Budweiser's Global World Cup Campaign Rooted in Social Media
A World Cup inspired online reality show will be supported by one of the brands "most comprehensive" global ad buys including a takeover of the ESPN homepage tomorrow.
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