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This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

zuckerberg2-3-7-2013

Facebook Hopes to Remove Clutter With News Feed Redesign

Matt Kapko  |  Social Media

Mar 7, 2013 - Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Comments

Mary Lisbeth D'Amico  |  Social Integration

How the National Wildlife Federation Embraced Social

danielle-brigida-7 Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments

Roger Katz  |  Social Media Smarts

Strategies for Marketing in the Social-Mobile World

facebook-mobile Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift. Comments

Susan Kuchinskas  |  Data-Driven Marketing

Facebook Exchange Proves Its Mettle: Adobe

facebook-homepage Feb 20, 2013 - With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Engaging Millennials on Facebook

facebook-like Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction. Comments

Lisa Lacy  |  Strategies

Target Sponsors Lyric-Writing Promo to Push Exclusive Album

mindless-behavior Feb 19, 2013 - Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Comments

Jasmine Sandler  |  Social Media Smarts

Not So 'Social' Media

czintel-searchforce-facebookpaidsearch Feb 19, 2013 - Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it? Comments

Robin Neifield  |  Local

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Lisa Lacy  |  Analytics

Brandwatch Tool Tracks Oscar Frontrunners

85oscarstatuette Feb 18, 2013 - The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on February 24. Comments

James Dohnert  |  Display Advertising

3 Out of 10 Display Ads Are Never Seen by Consumers

comscore-digital-future-report Feb 15, 2013 - According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Comments

Melanie White  |  Social Media

Travelers Fly High With Social Seating Solution

aerosvit-and-seatid Feb 15, 2013 - AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight. Comments

Lisa Lacy  |  Strategies

Wells Fargo Asks Americans to Share Their Goals

wells-fargo Mar 6, 2013 - The campaign includes a microsite and credit report promo. Comments

Lisa Lacy  |  Strategies

Jagermeister Asks Men How They Live by the Jager Code

brotherincorner-final-art Mar 5, 2013 - The promotion, A Brother in Your Corner, asks participants to submit stories on Facebook. Comments

Susan Kuchinskas  |  Social Media

Grey Poupon's Spot-On Social Media Strategy

grey-poupon-ad-1 Mar 1, 2013 - After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media. Comments

Lisa Lacy  |  Strategies

Honey Maid Launches Microsite to Spur Kid Creativity

wyatt-completed-madeco-project-page Mar 1, 2013 - The site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as a source of ideas. Comments

Mary Lisbeth D'Amico  |  Strategies

Facebook Acquires Atlas Advertising Suite From Microsoft

facebookvspinterest Feb 28, 2013 - Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. Comments

Mary Lisbeth D'Amico  |  Strategies

Google Sign-In Promises More Engagement, Data on Users

largenewgooglelogofinalflat-a Feb 28, 2013 - Google this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature. Comments

Harry Gold  |  Social Commerce

You Don't Need a Million Fans!

facebook-like Feb 26, 2013 - Ten social media marketing tactics that don't rely on Facebook fans. Comments

Lisa Lacy  |  Ad Industry Metrics

Study: Brand Engagement Growing on Instagram

simply-measured Feb 26, 2013 - 59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Comments

Gustavo Razzetti  |  Marketing to Latinos

The Future of Latinos and Social Media

bad-luck-facebook Feb 26, 2013 - People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Comments

Melanie White  |  Social Media

Oscars Social Buzz Reaches All Time High

85oscarstatuette Feb 25, 2013 - The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night's awards ceremony. Comments

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