Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

shutterstock-195244577

Budweiser Serves Up Digital Drinks Through Facebook

Sep 26, 2014 - Until mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages. Comments

Diet Coke’s New Campaign Taps Social Media to Amplify Its Message

shutterstock-200091398 Sep 24, 2014 - The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they go to express themselves. Comments

Millennials More Likely to Purchase What They Share on Social

sharethis Sep 24, 2014 - A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Comments

Mr Kipling Boosts Social Media Engagement With Cake Deliveries

frenchfancies Sep 24, 2014 - This past weekend, the British cake manufacturer launched a contest on its social channels that rewards winners with a cake delivered in time to watch "The X-Factor" at home. Comments

Viewability Counts In Europe

magnifying glass Sep 22, 2014 - Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, there were still some questions raised. Here are the answers. Comments

Is That a Gap in Your Brand Story?

storybooks Sep 19, 2014 - Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Comments

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

SMBs Allocate More Budget to Social Than Other Channels

facebook-like Sep 18, 2014 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Comments

Twitter Updates Tailored Audiences for New Targeting Capabilities

Twitter logo Sep 18, 2014 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

What Makes B2B Event Marketing Work?

avcjaus Sep 18, 2014 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event strategy works. Comments

How to Manage Facebook Pages as a Multi-Unit Brand

facebook-parent-child-photo-1 Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

Facebook Asks for User Feedback On Ads

facebook-brand Sep 11, 2014 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform. Comments

10 Ways for Health Clubs to Flex Their Social Media Muscles

People training in a gym Sep 9, 2014 - These methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boost a waning social media presence. Comments

Twitter Delves Further Into E-Commerce With Buy Button

Twitter Money Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments

How Will Facebook's New Privacy Settings Affect Marketers?

facebook-icon2 Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always been able to use for targeting. Comments

What Can Brands Learn From the #ALSIceBucketChallenge?

Mark Zuckerberg does the Ice Bucket Challenge for ALS Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

Online Aggregation Versus Original Content

digital-news-content-shutterstock-117984556 Sep 4, 2014 - When it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...