Marketing News & Expert Advice
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This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
What Does It Really Mean to Be a Social Business?
Sep 10, 2013 - There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations. Comments
Brands Adopting a Leadership Position on Do Not Track Technology
Aug 28, 2013 -
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
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Combos Seeks Epic Ideas For New Seven Layer Dip
Aug 27, 2013 -
Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video.
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Average Facebook Engagement Metrics: How Does Your Brand Stack Up?
Aug 23, 2013 -
AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent.
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Facebook Integrates Shutterstock Images for Small Business Ads
Aug 23, 2013 -
Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go.
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Gaming Executives Aim to Bridge the Divide Between Brands and Games
Aug 22, 2013 -
Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.
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Pop Stars Embrace Videos, Hashtags to Push Fragrances
Aug 21, 2013 -
Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen.
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Most Facebook Users Access Top Social Network via Mobile
Aug 20, 2013 -
Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices.
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Changing the Way You Think of Reaching Consumers in Social Streams
Aug 20, 2013 -
From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences.
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Barclaycard US Asks Fans What They #LiketoLove
Aug 16, 2013 -
Barclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove.
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5 Million Porsche Fans Design Facebook Car
Aug 15, 2013 -
Fans voted on features like interior and exterior color to celebrate the brand's Facebook milestone.
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Facebook for Performance - One Size Doesn't Fit All
Sep 9, 2013 -
Consider these ways to optimize your performance campaigns on the social network.
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Farm Aid Goes Digital to Promote Concert, Family Farms
Sep 9, 2013 -
The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app.
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Facebook Updates Promotion Policies
Sep 6, 2013 -
What does it mean for brands marketing on Facebook?
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A1 Challenges Loyal Fans in the A1 Games
Sep 5, 2013 -
The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative.
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Digital Media's Social Summer
Sep 5, 2013 -
Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns.
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Facebook to Users: You Have Exactly 7 Days Until We Own You
Sep 4, 2013 -
Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content."
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Authenticity Through Mobile Marketing
Sep 2, 2013 -
As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way.
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10 Conversion Events You Should Be Tracking
Aug 30, 2013 -
These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns.
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Pandora Shares Strategy for Introducing Video Ads
Aug 29, 2013 -
Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives.
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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Aug 29, 2013 -
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers.
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October 8, 2013
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White Papers
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October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
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September 23, 2013
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