Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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4 Digital Tools for Trend Scouting and Ideation

Jul 2, 2014 - In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Here are four examples of tools that can help with just that. Comments

PPC Reboot: Planning for Fall and 2015

ppc Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PPC) marketing strategies. Comments

Twitter Steps Into Facebook's Shadow With Launch of Mobile App-Install Ads

Twitter Advertising Jul 1, 2014 - App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Facebook Enhances Remarketing Capabilities With New Features

facebook-brand Jun 30, 2014 - The social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features? Comments

Lincoln Takes Young Car Buyers on an Interactive Dream Ride

2015lincolnmkc-04-hr Jun 30, 2014 - The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Comments

Google My Business – A Step Forward or Lipstick on a Pig?

Welcome to Google My Business Jun 30, 2014 - Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality. Comments

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

memorial candle Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments

13 Metrics to Watch If Your Business Depends on Network Effects (Part 1)

metrics-that-matter Jun 29, 2014 - Part one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

Foursquare to Charge for Location-Based Data

foursquare-checkin Jun 27, 2014 - The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more valuable. Comments

Twitter's MoPub Expands Native Ad Capabilities

Twitter Money Jun 27, 2014 - Now, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebook and Google? Comments

Is Social Automation the Future of Social?

facebook-automation Jun 26, 2014 - The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these social channels, will be your best approach to social marketing. Comments

Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

how-id-based-targeting-is-devouring-cookie-based-targeting Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency caps and better attribution modeling. Comments

Facebook Begins Rollout of Bigger Right-Hand Column Ads

facebook-rhc-ads Jun 24, 2014 - The ads began rolling out today, as Facebook seeks to increase engagement. Comments

Facebook Amends Video Rankings to Include Watch Time

facebook-video-update Jun 23, 2014 - In order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Comments

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

snappytv Jun 20, 2014 - The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Comments

24 Hour Fitness Uses Social to Win New Members

24-hour-fitness Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Social media Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world. Comments

Facebook Launches Snapchat Rival Slingshot...Again

The Facebook logo Jun 18, 2014 - Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

Ad Creative vs. Digital Analytics…Yes We Cannes!

canneslions Jun 18, 2014 - A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Comments

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