This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
Mar 7, 2013 - Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Comments
Feb 22, 2013 -
"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social.
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Feb 22, 2013 -
Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift.
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Feb 20, 2013 -
With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe.
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Feb 20, 2013 -
Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction.
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Feb 19, 2013 -
Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target.
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Feb 19, 2013 -
Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it?
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Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
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Feb 18, 2013 -
The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on February 24.
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Feb 15, 2013 -
According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year.
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Feb 15, 2013 -
AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to see who else is on the chosen flight.
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Mar 6, 2013 -
The campaign includes a microsite and credit report promo.
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Mar 5, 2013 -
The promotion, A Brother in Your Corner, asks participants to submit stories on Facebook.
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Mar 1, 2013 -
After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media.
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Mar 1, 2013 -
The site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as a source of ideas.
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Feb 28, 2013 -
Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
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Feb 28, 2013 -
Google this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature.
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Feb 26, 2013 -
Ten social media marketing tactics that don't rely on Facebook fans.
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Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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Feb 26, 2013 -
People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach.
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Feb 25, 2013 -
The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night's awards ceremony.
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May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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