Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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Revamped Pepsi Challenge Aims to Attract Millennials

Mar 13, 2015 - Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand trying to do too much at once? Comments

Real-Time KFC Campaign Offers Chicken During Website Crashes

kfc-logo Mar 11, 2015 - While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic, man" campaign. Comments

Gigaom’s Demise: What’s the Future of Digital Publishing?

publishers Mar 11, 2015 - The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Comments

Your Social Media Images Can Now Be Turned Into Facebook Ads

social-media-image-sharing Mar 11, 2015 - A new ad format enables brands to turn user-generated images into sponsored Facebook posts. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World (Part 2)

matt-van-dalsem-blackrock Mar 11, 2015 - In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Comments

Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online Leads

mobile-phone-promotion Mar 10, 2015 - A look at how to use data for more targeted advertising and better return on investment. Comments

Facebook Lets Marketers See What Users Talk About With Topic Data

facebook-f-2013 Mar 10, 2015 - In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights about specific topics users are posting about. Comments

Indonesia Leads Penetration of Global Mobile Facebook Users

facebook-mobile-indonesia Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

Mountain Dew Illustrates the Virtual Reality Trend

mountain-dew Mar 6, 2015 - As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are working it into their marketing strategies. Comments

Nodes and Edges: Visualizing Network Data 101

data-visualization Mar 6, 2015 - Visualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Comments

5 Reasons Why No One Likes You Anymore…on Facebook

facebook-thumbs-down Mar 6, 2015 - The rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Comments

China's Xinhua Uses Western Social Media in Global Rebranding Effort

xinhua-rebrand-facebook-pic Mar 4, 2015 - Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Comments

6 Social Media Tips for Highly Regulated Verticals

6-social-media-tips-for-highly-regulated-verticals Mar 4, 2015 - Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Comments

The Best Social Media Marketing Campaigns in Indonesia

line-let-s-get-rich-indonesia Mar 3, 2015 - Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Comments

Social Media Week: Cult Brands Breed Community

Community Feb 27, 2015 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert detractors. Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store Feb 26, 2015 - Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Comments

3 Little Changes That Will Make a Big Difference in Your Online Advertising

small-change-big-difference Feb 26, 2015 - These fixes can help small businesses get the most out of their digital advertising budgets. Comments

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space? Comments

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates. Comments

Social Media: 15 Ways You’re Doing It Wrong

social-media-wrong-way Feb 24, 2015 - Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Comments

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

cathay-pacific-logo Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

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