This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success. Comments
Jul 1, 2015 - Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Comments
Jun 30, 2015 - Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technologies ultimately too different? Comments
Jun 27, 2015 - At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Comments
Jun 26, 2015 - It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ Live Toronto session. Comments
Jun 26, 2015 - Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial. Comments
Jun 25, 2015 - Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recognising their potential for communication, commerce and entertainment. Comments
Jun 25, 2015 - During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaigns that can't be ignored. Comments
Jun 25, 2015 - To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign. Comments
Jun 24, 2015 - Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other advocates. Comments
Jun 24, 2015 - At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Comments
Jun 24, 2015 - The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews. Comments
Jun 23, 2015 - Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong. Comments
Jun 23, 2015 - The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Comments
Jun 22, 2015 - There is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver. Comments
Jun 22, 2015 - Though YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly as many views as YouTube. Comments
Jun 22, 2015 - Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's marketing department eight years ago. Comments
Jun 21, 2015 - In today's digital age, how can marketers better generate consumer demand during the path to purchase? Comments
Jun 19, 2015 - Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach. Comments
Jun 19, 2015 - Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagram and Tumblr. Comments
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