This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
Jul 11, 2014 - Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right, engagement apps can also create snackable, sharable content that is perfect for kicking off a content engagement relationship between brand and consumer... Comments
Jul 10, 2014 - An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Comments
Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments
Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments
Jul 7, 2014 - The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partners and supporting influencer-based activations, insiders say. Comments
Jul 4, 2014 - Reading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishers embrace this phenomenon? Comments
Jul 4, 2014 - This year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Comments
Jul 3, 2014 - The social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own properties. Will Facebook now be able to rival Google in terms of video advertising? Comments
Jul 3, 2014 - The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the way they serve their ads to international destinations. Comments
Jul 2, 2014 - In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Here are four examples of tools that can help with just that. Comments
Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PPC) marketing strategies. Comments
Jul 1, 2014 - App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Comments
Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments
Jun 30, 2014 - The social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features? Comments
Jun 30, 2014 - The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Comments
Jun 30, 2014 - Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality. Comments
Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments
Jun 29, 2014 - Part one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments
Jun 27, 2014 - The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more valuable. Comments
Jun 27, 2014 - Now, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebook and Google? Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.