This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

Photo of a Halloween pumpkin

Ads of the week: Halloween edition

Oct 30, 2015 - ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

A beginners guide to better measuring social ROI

social-roi-flickr-14645143573-dca9889bb2 Oct 30, 2015 - Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI. Comments

3 lessons we can learn from the most 'contagious' brands

sick-boy Oct 28, 2015 - Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands like Taco Bell, Delta, and.... the Kardashians? Comments

10 tips for Hollywood-style social storytelling

walt-disney-flickr Oct 27, 2015 - Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Comments

4 ways Boomerang enhances the Instagram advertising experience

man-boomerang Oct 27, 2015 - A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use it successfully. Comments

Facebook Lead Ads opens up to all advertisers

facebook-lead-ads Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

What you can learn about logo design from Google and Airbnb?

logo-design Oct 23, 2015 - From Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. Comments

4 ways brands can tell an authentic story

authentic Oct 23, 2015 - People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Comments

And the top digital marketer in the presidential race is...

sprinters race Oct 22, 2015 - There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz. Comments

Where does social media fit in the holiday shopping season?

shutterstock-160880582 Oct 21, 2015 - Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show they came to play this holiday season. Comments

Why start-ups need content marketing

create-content-startup-flickr-1016691310-04f581432f-o Oct 21, 2015 - A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions. Comments

Facebook’s new emoticons: the good, the bad and the future

facebook-new-emojis Oct 16, 2015 - Facebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Comments

Instant Articles reflect a changing publishing landscape

magazines-image Oct 15, 2015 - Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue, but the gain is user experience. Comments

How to come back from venomous virality

slip-banana-peel Oct 14, 2015 - Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing with the fallout. Comments

4 ways to stop throwing your content away

waste-flickr-5444678656-a442e34a0b-z Oct 14, 2015 - Effective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate ROI and increase brand awareness. Comments

Yahoo Gemini slows down Q3 paid search growth

yahoo-image Oct 13, 2015 - Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend? Comments

Millennial men the most emotional while watching video ads

dawson-meme Oct 13, 2015 - Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy? Comments

The 3 reasons online advertising campaigns fail

stamp-fail Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Comments

Could Google AMP be better than Facebook Instant Articles?

news-story Oct 7, 2015 - Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will serve as an open source. Comments

10 B2B brands that are killing it on social media

social-media-success-shutterstock-94920202 Oct 7, 2015 - Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram. Comments

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