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This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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14 Ways to Link Social and SEO

Harry Gold  |  Social Commerce

Apr 23, 2013 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

James Dohnert  |  Ad Spend

U.S. Social Ad Revenue to Hit $11 Billion by 2017

bia-kelsey-social-spend Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

Jasmine Sandler  |  Social Media

How to Manage the Social Media Overload

social-media-plan Apr 10, 2013 - Five key ways to manage your social media marketing so you can sleep at night and see social media working for you. Comments

Matt Kapko  |  Social Media Smarts

Marketers React to Facebook Home With Mixed Doubts and Expectations

Facebook Home happy people Apr 9, 2013 - With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Comments

Matt Kapko  |  Mobile

VIDEO: Live Demo With Facebook Home

facebookhomedemo Apr 8, 2013 - ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In this live demonstration, one of a group of Facebook employees on hand with the new device, walks... Comments

Matt Kapko  |  Mobile

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

facebook-brand Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments

ClickZ News Staff  |  Social Media

Harnessing the $9+ Billion Social and Mobile Ad Potential

Paper figures representing social networking Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer. Comments

Matt Kapko  |  Strategies

What Marketers Expect From Facebook's 'New Home on Android'

facebook-homepage Apr 4, 2013 - Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system. Comments

James Dohnert  |  Social Media Smarts

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

rad-campaign Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments

Dave Evans  |  Social Media

Build Your Brand Online: Leveraging Facebook and Twitter

facebookvstwitter Apr 3, 2013 - Learn to see the social web with your online presence at the core. Comments

Marko Muellner  |  Social Commerce

Dark Posts Will Change How You Think About Facebook

facebook-homepage Apr 2, 2013 - With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Comments

Gary Stein  |  Strategies

Hey Zuckerberg! Here's Some Free Advice

mark-zuckerberg-at-2010-f8 Apr 19, 2013 - Facebook: please give us a much better management interface for community management and the chance to do rich media. Comments

Roger Katz  |  Social Media Smarts

Advertising on Facebook Is About Community, Not Clicks

facebook-homepage Apr 19, 2013 - Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Comments

James Dohnert  |  Social Media Smarts

Twitter's New Keyword Targeting System 'Vital' Tool for Marketers

facebookvstwitter Apr 18, 2013 - Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants believe the new tool will be 'vital' for the industry. Comments

Lisa Lacy  |  Strategies

Kool-Aid Man Makeover Stirs Up Digital Content

kool-aid-man Apr 17, 2013 - Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Comments

Susan Kuchinskas  |  Strategies

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

replacer-lockup-04-5 Apr 17, 2013 - Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game. Comments

Andrea Fishman  |  Data-Driven Marketing

Small Business Wins Big With Facebook's New Targeting

facebook-like Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments

Ekaterina Walter   |  Social Media

5 Ways to Make Facebook's New Graph Search Work for Your Brand

facebook-graph-search Apr 17, 2013 - Brands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as it develops. Comments

Susan Kuchinskas  |  Social Commerce

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online... Comments

Matt Kapko  |  Mobile

Mobile Ad Networks Begin Taking a Back Seat to Publishers

mobile-measurement Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Matt Kapko  |  Social Media

Facebook Fuses Disparate Data for Deeper Targeting

facebookvspinterest Apr 12, 2013 - Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users based on their activity outside of Facebook, across desktop... Comments

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