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What Makes a Winning Digital Campaign During Awards Season?

Jun 23, 2015 - Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong. Comments

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

candy-image Jun 23, 2015 - The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Comments

The Importance of Immediacy

immediacy Jun 22, 2015 - There is a gap between consumer expectations of sales and service using digital channels, and a company’s ability to deliver. Comments

Facebook Video Views Gaining on YouTube [Study]

online-video-advertising Jun 22, 2015 - Though YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly as many views as YouTube. Comments

Meet the CMO Behind the Transformation of America's (Favorite) Diner

dennys-logo Jun 22, 2015 - Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's marketing department eight years ago. Comments

Commerce, Commerce, Anywhere, Anytime

shutterstock-234409663-buy-buttons Jun 21, 2015 - In today's digital age, how can marketers better generate consumer demand during the path to purchase? Comments

5 Ways to Keep Your Brand on Their Minds

position-visibility-click Jun 19, 2015 - Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach. Comments

“Discovering” Shopping: Buying Natively

social-media-image-sharing Jun 19, 2015 - Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagram and Tumblr. Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

Australia's Holden Partners With Periscope for Rugby Tweetcheers

holden-tweetcheer Jun 17, 2015 - Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Australia. Comments

How 10 Beer Brands Rock the Social Media Scene

Pint of beer Jun 16, 2015 - Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. Comments

Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

opportunity-box-in-hand Jun 16, 2015 - Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking. Comments

YouTube Moves Back Into Gaming With Twitch Replica

youtube2 Jun 15, 2015 - YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Comments

Why Brands Need to Invest in Experiential Marketing

experience Jun 15, 2015 - With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Comments

Vodafone Gets Grannies Cooking on Facebook Using Smartphones

Angry granny Jun 12, 2015 - Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them with hungry Millennials. Comments

Why We Need More Women in Tech

superwoman Jun 12, 2015 - Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right. Comments

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

local Jun 10, 2015 - Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local marketing. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

Facebook Lite Gives Advertisers Access to New Demographics in Asia

facebook-lite-fblite-hero Jun 8, 2015 - The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity. Comments

Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social

Adobe Flash Player logo Jun 5, 2015 - Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence many auto play ads. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

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