Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

behavioral-data-targeting

IBM Partners With Facebook to Improve Targeting

May 6, 2015 - Facebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in more specific, relevant targeting. Comments

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

social-data-understand May 5, 2015 - Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign. Comments

Avis and TOMS Form Unlikely Partnership for 'What Drives You'

new-avis-logo May 5, 2015 - Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create long-lasting brand engagement. Comments

How YouTube’s Subscription Plans Change the Game

YouTube logo May 5, 2015 - YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Comments

The 'Fight of the Century' and Social Media in the Philippines

boxing-gloves-green-red-yellow May 4, 2015 - Manny Pacquiao may have lost his fight to American Floyd Mayweather, but his home country, the Philippines, is a big winner when it comes to social media. Comments

Google Enhances Its Social Capabilities With Google+ Collections

google-image May 4, 2015 - The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Comments

YouTube's Mobile Growth Reaches 80 Percent

youtube2 May 1, 2015 - YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Comments

Social Media and Data: The Emergency Rescue Duo of the Future

facebook-nepal-safetycheck-thumb Apr 30, 2015 - The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can help, as platforms begin to use their data for better-targeted relief efforts. Comments

BuzzFeed Unveils Two New Ad Products at NewFronts

buzzfeed-logo Apr 29, 2015 - At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics platform to show how videos perform over time. Comments

7 Ways to Increase Engagement With Facebook Image Posts

7-ways-to-increase-facebook-image-engagement Apr 29, 2015 - It's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers even more. Comments

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

superman-shirt Apr 28, 2015 - Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #NationalSuperheroDay on Twitter. Comments

Facebook Seeks to Boost Game Installs With Desktop Video App Ads

facebook-desktop-games Apr 28, 2015 - The social network introduced a new ad offering today to help better monetize desktop games. Comments

The Brand Value of Running

running Apr 27, 2015 - Brands across Asia could be capitalizing off the region's new fitness fad. Comments

Is Monetization the Next Step for Virtual Reality?

virtual-reality-image Apr 24, 2015 - A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating with ad agencies to envision a role for VR in e-commerce. Comments

Facebook 'Hello' Brings Local Search to Calls

facebook-f-2013 Apr 24, 2015 - Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. Comments

Could Facebook's Video Growth Steal YouTube's Limelight?

facebook-f-2013 Apr 23, 2015 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to YouTube's dominance to date. Comments

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

shutterstock-160559990-mobile Apr 23, 2015 - A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019. Comments

Facebook's News Feed Changes Could Hurt Brands

facebookvspinterest Apr 22, 2015 - Traffic referrals could decrease as the platform plans more News Feed changes. Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

Wearable Technology: The Ultimate in Personal Marketing

wearable-technology-watch Apr 20, 2015 - New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Comments

Facebook Dynamic Product Ads: What Are They Really?

Facebook Like button on a keyboard Apr 17, 2015 - A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Comments

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