Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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How to Manage Facebook Pages as a Multi-Unit Brand

Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

Facebook Asks for User Feedback On Ads

facebook-brand Sep 11, 2014 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform. Comments

10 Ways for Health Clubs to Flex Their Social Media Muscles

People training in a gym Sep 9, 2014 - These methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boost a waning social media presence. Comments

Twitter Delves Further Into E-Commerce With Buy Button

Twitter Money Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments

How Will Facebook's New Privacy Settings Affect Marketers?

facebook-icon2 Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always been able to use for targeting. Comments

What Can Brands Learn From the #ALSIceBucketChallenge?

Mark Zuckerberg does the Ice Bucket Challenge for ALS Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

Online Aggregation Versus Original Content

digital-news-content-shutterstock-117984556 Sep 4, 2014 - When it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Comments

Saks Beefs Up Social Commerce With the Shoppable Selfie

saksstyle Sep 4, 2014 - The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Comments

Ads and Videos May Make Their Way to Snapchat

snapchat logo Sep 3, 2014 - The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Comments

Social Media Is Not Just About Facebook, Especially In China

socialmediaengagement1 Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

Facebook Boosts Event Visibility With New Ad Format

facebook-homepage Aug 29, 2014 - The new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of this offering? Comments

Facebook Unveils New Bandwidth Targeting Capability

facebook-video Aug 27, 2014 - Advertisers can now target Facebook users based on mobile device and connection type. Comments

Facebook Cracks Down on Click-Baiting Posts in Favor of Quality Content

facebook-brand Aug 26, 2014 - The social media giant is looking to curtail posts with click-baiting headlines, and many in the industry say this update could have a huge impact on sites like Upworthy and BuzzFeed. Comments

Pinterest Upgrades Analytics Tool

pinterest-logo Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most. Comments

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments

Facebook Remains Top Engagement Platform in Hong Kong

facebook-automation Aug 25, 2014 - A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Comments

Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

facebook-mobile-blue Aug 22, 2014 - Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones that see the highest reach. Comments

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

Success Aug 22, 2014 - By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment. Comments

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