A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas
AI & Automation

A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

6y Mike O'Brien

A technology company that sells ribs: Q+A with TGI...

When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

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The rise of Stories and the changing face of social marketing
Digital Marketing

The rise of Stories and the changing face of social marketing

6y Tereza Litsa

The rise of Stories and the changing face of socia...

 Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our ...

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Location and lenses: What does the future look like for Snapchat?
Social & Community

Location and lenses: What does the future look like for Snapchat?

6y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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4 takeaways from Neiman Marcus' awesome mobile app
Ecommerce

4 takeaways from Neiman Marcus' awesome mobile app

6y Mike O'Brien

4 takeaways from Neiman Marcus' awesome mobile app

As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...

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5 first-party data strategies to power your personalization
Analytics

5 first-party data strategies to power your personalization

6y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology
Blockchain

Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketer...

6y Mike O'Brien

Blockchain 101: AdLedger, IBM and Salon Media team...

Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...

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What the declining time spent on Facebook means for marketers
Digital Marketing

What the declining time spent on Facebook means for marketers

6y Tereza Litsa

What the declining time spent on Facebook means fo...

Facebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...

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Google, Yandex and Baidu: Strategies for expanding your search marketing
Search

Google, Yandex and Baidu: Strategies for expanding your search marketing

6y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism
AR & VR

Augmented reality, outer space and emerging technology: How USA TODAY is re...

6y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

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Google, Amazon and the relationship between paid search and ecommerce
Search

Google, Amazon and the relationship between paid search and ecommerce

6y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean
Blockchain

Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

6y Jeremy Epstein

Crypto marketing: What does the recent Google/Twit...

In the latest guest post from our resident Blockchain expert Jeremy Epstein, he gives his perspective on what the recent Google/Twitter Ban on crypto ...

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Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"
Ecommerce

Cleaning up with Clorox: Why CMO Eric Reynolds doesn't believe it's enough ...

6y Mike O'Brien

Cleaning up with Clorox: Why CMO Eric Reynolds doe...

The idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...

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St. Patrick's Day reminds us that "the holidays" don't end in January
Leadership

St. Patrick's Day reminds us that "the holidays" don't end in January

6y Mike O'Brien

St. Patrick's Day reminds us that "the holidays" d...

It's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...

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Chase CMO Kristin Lemkau and the evolution of the ad unit
Display Advertising

Chase CMO Kristin Lemkau and the evolution of the ad unit

6y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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[Study] 95% of marketers are banking on live video this year
Content

[Study] 95% of marketers are banking on live video this year

6y Mike O'Brien

[Study] 95% of marketers are banking on live video...

2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...

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Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser
Digital Advertising

Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne K...

6y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole
Email

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth...

6y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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Personalized video and the future of marketing
Content

Personalized video and the future of marketing

6y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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How can you optimize your landing page for maximum conversions?
Ecommerce

How can you optimize your landing page for maximum conversions?

6y Mike O'Brien

How can you optimize your landing page for maximum...

Your landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...

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How brands can maintain a successful Facebook strategy after the algorithm change
Social media

How brands can maintain a successful Facebook strategy after the algorithm ...

6y Tereza Litsa

How brands can maintain a successful Facebook stra...

On Thursday (Jan 11, 2018) Facebook announced the decision to prioritize the content from family and friends over Pages. Soon after, its share price f...

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5 blockchain, decentralized and crypto-asset predictions for 2018
Blockchain

5 blockchain, decentralized and crypto-asset predictions for 2018

6y Jeremy Epstein

5 blockchain, decentralized and crypto-asset predi...

Never Stop Marketing CEO, blockchain evangelist and our resident on the topic, Jeremy Epstein, predicts the biggest things to hit the crypto-market th...

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How will the social media landscape change in 2018?
Digital Marketing

How will the social media landscape change in 2018?

6y Tereza Litsa

How will the social media landscape change in 2018...

A new year brings new goals. What should we expect from social media in 2018. Read More...

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GDPR: How US businesses are preparing
Analytics

GDPR: How US businesses are preparing

6y Clark Boyd

GDPR: How US businesses are preparing

With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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ClickZ's top 5 tech predictions for 2018
Emerging Technology

ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June
Digital Transformation

Chatbots, humanity and taking risks: ClickZ's most popular articles from Ap...

6y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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Flashback to the forecast: Revisiting our 2017 predictions
Leadership

Flashback to the forecast: Revisiting our 2017 predictions

6y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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