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Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying Platform

Mar 5, 2014 - Omnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid online channels. Comments

State Farm and DDB Kick Off Neighborhood Assist 2014

sf2 Mar 5, 2014 - The philanthropic social initiative is accepting up to 4,000 submissions through March 23 and will distribute 40 $25,000 grants. Comments

Yahoo to Block Social Log-Ins From Facebook and Google

yahoo-logo Mar 5, 2014 - Yahoo will soon require users of the website's services to register for Yahoo IDs. The new sign-in shakeup is chief executive Marissa Mayer's latest idea to boost revenue for the site. Comments

Flipboard Buys Rival App Zite to Challenge Facebook Paper

flipboard app Mar 5, 2014 - The magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Facebook's Paper. Comments

7 Tips for Managing and Maximizing Content in Social Media

content-in-social-media-clickz-march1 Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Comments

Facebook Rumored to Buy Drone Company in Further Attempt to Connect World

Google has bought drone company Titan Aerospace quashing Facebook purchase rumours Mar 4, 2014 - Facebook is reportedly acquiring a drone company in a further move to connect the world. Comments

5 Things Hollywood Can Teach You About Better Content Marketing

march-byline-graphic Mar 4, 2014 - With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert input, and bring it back again when the time is right to win big with your customers and prospects... Comments

We’re All Mobile Marketers Now

mobileads Mar 4, 2014 - Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or posting to Facebook, you're a mobile marketer now. Comments

Google Partners With American Idol for Second Screen Voting

American Idol Contestants in Google Search Results Feb 27, 2014 - Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop. Comments

Facebook Update Shows Page Posts Tagged With Other Pages Liked

Facebook Page Tagging Feb 27, 2014 - If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business. Comments

From The Lego Movie, Lessons in Building the Ultimate Branded Content

lego-poster Feb 27, 2014 - "The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist without them, and yet nothing about the experience reads "ad." Comments

Facebook's Zuckerberg Says PRISM Has Helped Tech Sector to Become Friends

Facebook CEO Mark Zuckerberg talks at MWC Feb 26, 2014 - Facebook's Mark Zuckerberg has lashed out at the US National Security Agency (NSA) over the PRISM surveillance scandal, but said the industry is working better together as a result. Comments

Neuro Wants to Give Away 1 Million Bottles of 'Sleep' Drink

neilpatrickharrisneuro Feb 26, 2014 - Trendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give away 1 million bottles of its Sleep drink. Comments

Danone Baby Nutrition: Using SoLoMo to Target Middle-Class Indonesians

danoneindo Feb 25, 2014 - In this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile and social marketing to engage consumers. Comments

Facebook to Abandon Its Email Service in March

facebook-homepage Feb 25, 2014 - Facebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address. Comments

Mark Zuckerberg Bores Attendees at Mobile World Congress

Facebook CEO Mark Zuckerberg talks at MWC Feb 25, 2014 - The Facebook chief executive's lack of charisma meant that delegates left the keynote, held at the Mobile World Congress in Barcelona, just 20 minutes into his discussion. Comments

WhatsApp to Launch Voice Calls Later This Year

whatsapp1 Feb 24, 2014 - On the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Comments

What’s Up With Facebook’s WhatsApp Acquisition?

whatsapp Feb 24, 2014 - The real reason for the acquisition is that any site that moves people away from dependence on Facebook also chips away at its ability to sell ads, which makes up most of the company's revenue. Comments

Software Fatigue and How to Fight It

fatigue-small-shutterstock-124736755-1 Feb 24, 2014 - Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable. Comments

Facebook’s $19 Bn for WhatsApp: Crazy or Genius?

whatsapp Feb 21, 2014 - Was the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Comments

No Really: You Need a Strategy for Facebook

facebook-f-2013 Feb 21, 2014 - The changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel like too much of a big deal. But this is a really big deal. Comments

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