Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

Twitter Money

Twitter's MoPub Expands Native Ad Capabilities

Jun 27, 2014 - Now, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebook and Google? Comments

Is Social Automation the Future of Social?

facebook-automation Jun 26, 2014 - The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these social channels, will be your best approach to social marketing. Comments

Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

how-id-based-targeting-is-devouring-cookie-based-targeting Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency caps and better attribution modeling. Comments

Facebook Begins Rollout of Bigger Right-Hand Column Ads

facebook-rhc-ads Jun 24, 2014 - The ads began rolling out today, as Facebook seeks to increase engagement. Comments

Facebook Amends Video Rankings to Include Watch Time

facebook-video-update Jun 23, 2014 - In order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Comments

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

snappytv Jun 20, 2014 - The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Comments

24 Hour Fitness Uses Social to Win New Members

24-hour-fitness Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Social media Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world. Comments

Facebook Launches Snapchat Rival Slingshot...Again

The Facebook logo Jun 18, 2014 - Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

Ad Creative vs. Digital Analytics…Yes We Cannes!

canneslions Jun 18, 2014 - A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Comments

10 Ways to Build a Social Media Audience

social-media-audience Jun 17, 2014 - These 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as well. Comments

Twitter Adds Weather Data to Its Targeting Arsenal

weatherchannel Jun 16, 2014 - The Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Comments

What Cannes We Expect From This Year’s Lions?

canneslions Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect. Comments

Brands Are Ready for a Socially Sophisticated 2014 World Cup

world-cup-brazil Jun 13, 2014 - This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming month? Comments

Tesco Taps Fans to Create Social Wine

enaleni-s-dream Jun 13, 2014 - The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Comments

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

privacy-image-sew Jun 12, 2014 - In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Comments

Twitter Enables Advertisers to Target Website Visitors via Tags

1800flowers-website-tag Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

Facebook to Sell Web Browsing Data to Advertisers

facebook-mobile-blue Jun 12, 2014 - The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. Comments

Facebook Launches Snapchat Clone but Pulls It Shortly After, Oops!

facebook-like Jun 12, 2014 - After abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social network says it will launch the new app again "soon." Comments

The Future of Social Is "Sticky"

social-stickers Jun 11, 2014 - Successful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperpersonal marketing. Comments

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