Marketing News & Expert Advice
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This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
Dark Posts Will Change How You Think About Facebook
Apr 2, 2013 - With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Comments
Netflix Gets Social With U.S. Facebook Integration
Mar 14, 2013 -
This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly.
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Marketers React to Facebook's 'Delicate Dance' Between Users and Ads
Mar 11, 2013 -
Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger.
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The Real (and Hidden) Value of Social Media
Mar 11, 2013 -
The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers.
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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Mar 8, 2013 -
The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube.
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Facebook Hopes to Remove Clutter With News Feed Redesign
Mar 7, 2013 -
Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users.
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Wells Fargo Asks Americans to Share Their Goals
Mar 6, 2013 -
The campaign includes a microsite and credit report promo.
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Jagermeister Asks Men How They Live by the Jager Code
Mar 5, 2013 -
The promotion, A Brother in Your Corner, asks participants to submit stories on Facebook.
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Grey Poupon's Spot-On Social Media Strategy
Mar 1, 2013 -
After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media.
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Honey Maid Launches Microsite to Spur Kid Creativity
Mar 1, 2013 -
The site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as a source of ideas.
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Facebook Acquires Atlas Advertising Suite From Microsoft
Feb 28, 2013 -
Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
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Facebook Pushes Third-Party Ads Into Users' News Feeds
Mar 28, 2013 -
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
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Mark Zuckerberg Is in It for the Long Haul
Mar 27, 2013 -
Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation?
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Viral Spikes: The Power of the Share
Mar 26, 2013 -
How many marketing tactics and programs have you constructed around encouraging social shares?
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10 Ways to Boost Engagement on Facebook With Social Engagement Apps
Mar 22, 2013 -
The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends.
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The No. 1 Way to Get More Fans/Follows/Likes
Mar 21, 2013 -
The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you.
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Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Mar 19, 2013 -
The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals.
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Marketers Eager for Facebook Hashtags
Mar 19, 2013 -
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier.
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Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Mar 15, 2013 -
The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.
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Utilizing Social Media to Help Improve Your Local Rankings
Mar 14, 2013 -
Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.
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July 18, 2013
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June 18, 2013
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June 13, 2013 -
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June 13, 2013 -
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June 13, 2013
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