This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
May 9, 2014 - Facebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who they are. Comments
May 8, 2014 - With the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Comments
May 8, 2014 - Although Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Comments
May 7, 2014 - Each brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includes a digital mindset. Comments
May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments
May 6, 2014 - Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational processes. Comments
May 5, 2014 - Soon, brands will be able to run ads on Tinder – will users respond favorably? Comments
May 1, 2014 - Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Comments
May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments
May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments
May 1, 2014 - In a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed. Comments
Apr 30, 2014 - The techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable metrics. Comments
Apr 28, 2014 - Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Comments
Apr 28, 2014 - With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which event to attend. Comments
Apr 25, 2014 - Moves promises not to share data with the social network. Comments
Apr 25, 2014 - AOL's new ad unit claims to enable publishers to increase revenue in mobile. Comments
Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments
Apr 23, 2014 - An New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired. Comments
Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments
Apr 22, 2014 - According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Comments
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