Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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Understanding the Facebook Audience Network

May 9, 2014 - Facebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who they are. Comments

Does the Future of Online Shopping Lie in Social?

e-commerce-keyboard-cart-shopping-online May 8, 2014 - With the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Comments

Google+ Death Would Be a Burden Lifted

Google plus logo May 8, 2014 - Although Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Comments

4 Simple Steps to Drive Your Brand’s Digital Mindset

digital-mindset May 7, 2014 - Each brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includes a digital mindset. Comments

Facebook Develops New Video Ad Metrics

facebook-video May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments

When Social Strategies Can Optimize Business Processes

Social Media Puzzle May 6, 2014 - Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational processes. Comments

Dating App Tinder Courts Native Ad Dollars

tinderlogo May 5, 2014 - Soon, brands will be able to run ads on Tinder – will users respond favorably? Comments

Facebook Debuts Audience Network and Anonymous Login

mark-zuckerberg-f8-keynote-3 May 1, 2014 - Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Comments

Instagram Testing Video Ads With Early Partners

instagram-app May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments

Digital People on the Move: April 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments

Social Media Content Marketing: Trash the Content Calendar and Post Really Great Stuff

Plan May 1, 2014 - In a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed. Comments

Programmatic Can Finally Prove the ROI of Social Media Investment

Social Media ROI Apr 30, 2014 - The techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable metrics. Comments

Facebook Expands Business Manager Tool

facebook-business-manager Apr 28, 2014 - Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Comments

East vs. West, Content vs. Tech, f8 vs. NewFronts

east-coast-west-coast Apr 28, 2014 - With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which event to attend. Comments

Facebook Acquires Fitness Tracking App Moves Amid Privacy Concerns

Facebook Apr 25, 2014 - Moves promises not to share data with the social network. Comments

AOL Debuts Native Mobile Ad Unit

huffpost-screenshot-2 Apr 25, 2014 - AOL's new ad unit claims to enable publishers to increase revenue in mobile. Comments

Mobile and Measurement Give Facebook a Winning Q1

facebook-icon Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments

#NYPDFail - Social Media Marketing Goes Terribly Wrong

nypd Apr 23, 2014 - An New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired. Comments

Twitter's Redesigned Web Profiles Are Here and Ready to Go

twitter-web-profile Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments

Facebook to Launch Mobile Ad Network

facebook-mobile-blue Apr 22, 2014 - According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Comments

Facebook Still Tops for Advertisers, Adobe Says

Facebook thumbs up Apr 22, 2014 - Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Comments

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