This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
Apr 17, 2014 - The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series. Comments
Apr 15, 2014 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Comments
Apr 14, 2014 - While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video... Comments
Apr 11, 2014 - In an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their posts. Comments
Apr 11, 2014 - Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues 300 percent over the last three years. Comments
Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Comments
Apr 10, 2014 - Facebook will display fewer ads in its right-hand column, but the ads will be larger than before. Comments
Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing your social presence. Comments
Apr 8, 2014 - Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Comments
Apr 8, 2014 - Facebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post. Comments
Apr 8, 2014 - Twitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network has also acquired android lock screen application, Cover. Comments
Apr 8, 2014 - In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Comments
Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments
Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments
Apr 7, 2014 - Emotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Comments
Apr 4, 2014 - It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take advantage of this trend? Comments
Apr 3, 2014 - The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang for the buck in digital marketing - if companies play by the new rules. Comments
Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says. Comments
Apr 3, 2014 - Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live New York. Comments
Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments
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March 19, 2014