Marketing News & Expert Advice
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Ford Motor
Social Media Week: Ford Embraces Relationships With Relaunch of Fiesta Movement Campaign
Feb 22, 2013 - As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week New York this week, a Ford pioneer rocked the show. Kicking off the week in a keynote session held at Bloomberg’s headquarters in Manhattan was Scott... Comments
Ford Mustang Ad Revs Up Facebook Logout Page
Mar 20, 2012 -
Mustang appears to be among the first advertisers using the new Facebook format.
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Ford's Google+ Hangout Veers Into a #Fail
Feb 24, 2012 -
Though the automotive giant deserves credit for experimental marketing.
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Ford and Chevy Get Band-Happy to Reach Young Car Buyers
Feb 22, 2012 -
Auto brands lean on recording talent to spark social media buzz.
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Why Millennials Are Bored With Sexy Cars
Dec 12, 2011 -
How digital tech is turning American car culture upside down.
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If AOL Is Ford, What's Facebook?
Dec 7, 2011 -
If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals?
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Ford Taps Zynga for 'Words With Friends' Promo
Nov 15, 2011 -
Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy.
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Ford Mustang Rides Social App For Sales Leads
Nov 3, 2011 -
Media plan includes Facebook and Twitter ad buys.
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Ford's Social Initiative Becomes 'Badge' of Honor
Oct 25, 2011 -
Badges let consumers express brand affinity on Facebook, Twitter, and other sites.
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Ford Jumps Into Google+ With All Wheels
Jul 5, 2011 -
Automaker races to test Google's answer to Facebook.
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ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Apr 6, 2011 -
Tech and telecom brands accounted for 39 percent of the Promoted Trends in March.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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5 Things Auto Brands Can Teach You About Marketing Online
Nov 15, 2012 -
You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road.
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Chrysler Joins Ford on Facebook Logout Page
Sep 12, 2012 -
Chrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July.
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ComScore Pushes Viewability Metric for Scarcity's Sake
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
HP, Ford and Sony Top Social Mentions List of Brands
Aug 3, 2012 -
Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter.
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Q&A: Ford's Scott Monty Has Big Ideas About Data
Jul 9, 2012 -
Ford is developing branded entertainment with social media components.
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Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership
Jun 29, 2012 -
The first thousand Fusion fans on Facebook will receive a mystery box.
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Apps Move Into Automotive
Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments
Unlike GM, Ford Is Still Bullish on Facebook Ads
May 15, 2012 -
Automaker tells ClickZ it will continue advertising on the social site.
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Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series
Apr 10, 2012 -
Launch campaign for Ford Focus Electric is entirely digital.
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