Ford Motor

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What Is an ESP?

Sep 11, 2014 - Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud? Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

Welcome to the Age of Multiscreen Storytelling

mixed mobiles Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already embracing this trend. Comments

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

yo Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

Lincoln Takes Young Car Buyers on an Interactive Dream Ride

2015lincolnmkc-04-hr Jun 30, 2014 - The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Comments

VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]

canneslions Jun 23, 2014 - Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Comments

Domino's & Ford Partner to Drive In-Car Pizza Orders

2013-fordsync-master2 Jan 9, 2014 - Consumers with the Domino’s mobile app and the Ford Sync in-car connectivity system will soon be able to order pizza with voice commands from within their cars. Comments

Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative

ford-logo Nov 13, 2013 - A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction. Comments

Social Media Week: Ford Embraces Relationships With Relaunch of Fiesta Movement Campaign

ford-fiesta-movement1 Feb 22, 2013 - As thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week New York this week, a Ford pioneer rocked the show. Kicking off the week in a keynote session held at... Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

5 Things Auto Brands Can Teach You About Marketing Online

vw-facebook Nov 15, 2012 - You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Comments

Chrysler Joins Ford on Facebook Logout Page

chrysler-fb-logout Sep 12, 2012 - Chrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July. Comments

ComScore Pushes Viewability Metric for Scarcity's Sake

Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments

HP, Ford and Sony Top Social Mentions List of Brands

mentions-per-platform Aug 3, 2012 - Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Comments

Q&A: Ford's Scott Monty Has Big Ideas About Data

scottmonty Jul 9, 2012 - Ford is developing branded entertainment with social media components. Comments

Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership

ford-seacrest Jun 29, 2012 - The first thousand Fusion fans on Facebook will receive a mystery box. Comments

Apps Move Into Automotive

Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments

Unlike GM, Ford Is Still Bullish on Facebook Ads

ford-mustang-facebook-logout May 15, 2012 - Automaker tells ClickZ it will continue advertising on the social site. Comments

Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series

fordfocuselectric Apr 10, 2012 - Launch campaign for Ford Focus Electric is entirely digital. Comments

Ford Mustang Ad Revs Up Facebook Logout Page

ford-mustang-facebook-logout Mar 20, 2012 - Mustang appears to be among the first advertisers using the new Facebook format. Comments

Ford's Google+ Hangout Veers Into a #Fail

ford-google-plus Feb 24, 2012 - Though the automotive giant deserves credit for experimental marketing. Comments

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