British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That co...
View articleAfter analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...
View articleGrowth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleA new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their...
View articleForrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleUnruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...
View articleB2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...
View articleMeasuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...
View articleWith decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing su...
View articleA good reason to run a social media campaign in the region: users' engagement. Read More...
View articleSearch advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming...
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