fragmentation

china-big-data

China's Great Data Paradox

Jun 30, 2015 - The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. Comments

Defining the Marketing Complexities of APAC

apac-fragmentation Jun 14, 2015 - Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Comments

The Future of Programmatic for Publishers

fragmentation-publishing Apr 15, 2015 - If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible and everyone will have the option to see improved campaign results. Comments

How Cross-Channel Marketing Is Making Mediums Relevant

multi-channel-attribution May 22, 2014 - Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Comments

Device Fragmentation -- The Death of Web Design?

mixed mobiles Jan 27, 2014 - Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months. Comments

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