fragmentation

multi-channel-attribution

How Cross-Channel Marketing Is Making Mediums Relevant

May 22, 2014 - Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Comments

Device Fragmentation -- The Death of Web Design?

mixed mobiles Jan 27, 2014 - Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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