gamification

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Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative

Nov 13, 2013 - A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction. Comments

Gamification for Businesses: Q&A with Mario Herger

mario-head-shot Oct 24, 2013 - Are marketers applying gamification in their brand campaigns using it well? Comments

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