Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articleIt was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View articleStarbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...
View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
View articleEvent marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event s...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
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