A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...
View articleWe sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...
View articleToyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...
View articleEarlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Read M...
View articleAs McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon ...
View articleStarbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...
View articlePartnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the p...
View articleA new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...
View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
View articleWhile segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Read More...
View articleBy adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, whi...
View articleInternet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Read M...
View articleThere have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...
View articleImplementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...
View articleUsing geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...
View articleBing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...
View articleThe museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...
View articleAdvertisers can now target Facebook users based on mobile device and connection type. Read More...
View articleLocalizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to...
View articleBritish research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That co...
View articleA few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-rel...
View articleHere are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleWhile English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize f...
View articleTechnical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that a...
View articleOnline dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Re...
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