Global Calendar a Must-Have Tool for International Search Marketing
Asia

Global Calendar a Must-Have Tool for International Search Marketing

9y Motoko Hunt

Global Calendar a Must-Have Tool for International...

A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...

View article
Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi
Data insights

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

9y Emily Alford

Spotlight On: Jason Kodish, Global Data Scientist,...

We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...

View article
Toyota Gets Personal Using Twitter's Tailored Audiences
Social

Toyota Gets Personal Using Twitter's Tailored Audiences

9y Emily Alford

Toyota Gets Personal Using Twitter's Tailored Audi...

Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...

View article
Get the latest analysis and reports delivered to your inbox daily
Twitter/Foursquare Partnership Could Be Game Changer for Marketers
Social

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

9y Emily Alford

Twitter/Foursquare Partnership Could Be Game Chang...

Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Read M...

View article
McDonald's Experiments With Geo-Marketing in Georgia
Local

McDonald's Experiments With Geo-Marketing in Georgia

9y Mike O'Brien

McDonald's Experiments With Geo-Marketing in Georg...

As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon ...

View article
Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.
Media

Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Reg...

9y Mike O'Brien

Starbucks UK Debuts Location-Based Mobile Ads; Bea...

Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...

View article
Shazam Brings Targeted Ads In-Store
Marketing

Shazam Brings Targeted Ads In-Store

9y Mike O'Brien

Shazam Brings Targeted Ads In-Store

Partnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the p...

View article
Beacon-Triggered Offers Drive 60% More Engagement In-Store
Data insights

Beacon-Triggered Offers Drive 60% More Engagement In-Store

9y Yuyu Chen

Beacon-Triggered Offers Drive 60% More Engagement ...

A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...

View article
Mobile Ads Drive Differing In-Store Visits Depending On Sector
Data insights

Mobile Ads Drive Differing In-Store Visits Depending On Sector

9y Yuyu Chen

Mobile Ads Drive Differing In-Store Visits Dependi...

A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...

View article
Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time
Paid Search

Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your...

9y Michelle Morgan

Less Is More: 2 Areas Where PPC Campaign Segmentat...

While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Read More...

View article
Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?
Social

Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

9y Emily Alford

Miami Dolphins Embrace Yo App - Will Other Brands ...

By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, whi...

View article
Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement
Actionable Analysis

Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement

9y Emily Alford

Pandora "AMPs" Audience Analytics to Boost Musicia...

Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Read M...

View article
5 PPC Feature Releases in AdWords and Bing Ads to Watch Now
Paid Search

5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

9y Lisa Raehsler

5 PPC Feature Releases in AdWords and Bing Ads to ...

There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...

View article
Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon
Ecommerce

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

10y Mike O'Brien

Macy's Brings Location-Based Deals Nationwide With...

Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...

View article
Micro Moments: The Crown Jewel of the Customer Journey
Data insights

Micro Moments: The Crown Jewel of the Customer Journey

10y Ohad Hecht

Micro Moments: The Crown Jewel of the Customer Jou...

Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...

View article
Bing Ads Enhances Geo-Targeting and Ad Scheduling
Display Advertising

Bing Ads Enhances Geo-Targeting and Ad Scheduling

10y Lisa Raehsler

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...

View article
Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism
Media

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

10y Yuyu Chen

Elvis Presley’s Graceland Looks to iBeacon Technol...

The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...

View article
Facebook Unveils New Bandwidth Targeting Capability
Media

Facebook Unveils New Bandwidth Targeting Capability

10y Emily Alford

Facebook Unveils New Bandwidth Targeting Capabilit...

Advertisers can now target Facebook users based on mobile device and connection type. Read More...

View article
4 Steps for Localizing Your Social Media Approach
Local

4 Steps for Localizing Your Social Media Approach

10y Angie Pascale

4 Steps for Localizing Your Social Media Approach

Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to...

View article
Mobile Coupons to Reach More Than 1 Billion Consumers: Study
Ecommerce

Mobile Coupons to Reach More Than 1 Billion Consumers: Study

10y Mike O'Brien

Mobile Coupons to Reach More Than 1 Billion Consum...

British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That co...

View article
Twitter's Mitro Acquisition Could Yield Better Targeted Ads
Social

Twitter's Mitro Acquisition Could Yield Better Targeted Ads

10y Yuyu Chen

Twitter's Mitro Acquisition Could Yield Better Tar...

A few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-rel...

View article
10 Paid Search Optimization Tactics to Improve ROI
Paid Search

10 Paid Search Optimization Tactics to Improve ROI

10y Lisa Raehsler

10 Paid Search Optimization Tactics to Improve ROI

Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...

View article
In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road
Automotive

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

10y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

View article
Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]
Acquisition

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

10y Lisa Lacy

Adobe: Analyzing, Testing, Optimizing & Person...

While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...

View article
How to Speak Your Customers' Language With Localized Websites
Local

How to Speak Your Customers' Language With Localized Websites

10y Christian Arno

How to Speak Your Customers' Language With Localiz...

While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize f...

View article
Technical SEO Still Matters During Hummingbird Era
Search

Technical SEO Still Matters During Hummingbird Era

10y Dave Lloyd

Technical SEO Still Matters During Hummingbird Era

Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that a...

View article
HowAboutWe Campaign Shows Twitter Maturity
Social

HowAboutWe Campaign Shows Twitter Maturity

10y Susan Kuchinskas

HowAboutWe Campaign Shows Twitter Maturity

Online dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Re...

View article