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Google Rolls Out AdWords Ad Rank Algorithm Update

Oct 24, 2013 - Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Comments

5 Last Minute PPC Holiday Tips for Advertisers

christmas-snow-globe Oct 23, 2013 - Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Comments

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

arrow-riding-man Oct 15, 2013 - Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Comments

5 PPC Iterations You Ignore at Your Peril

ppc-elements-to-test Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments

Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

google-logo-square Oct 3, 2013 - Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete. Comments

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Generic Geo-targeting by State Sep 5, 2013 - When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Comments

5 New AdWords Features Open Up New Data Insights and Optimization Potential

web-data Aug 28, 2013 - Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior. Comments

Google Integrates Three Tools Into New Display Planner

Google AdWords Display Planner Aug 6, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Comments

Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns

largenewgooglelogofinalflat-a Jul 19, 2013 - More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month. Comments

What the Google-Qihoo Partnership Means for Marketers

chinarevenueshare1 Feb 22, 2013 - Search marketers are already using Google AdWords to buy Qihoo ads in China. Comments

Hello Facebook Graph Search, Goodbye Google?

graphsearchfeatured1 Feb 18, 2013 - As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Comments

Why Malaysia Airlines Uses Google+

mafeatured Oct 10, 2012 - An update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Comments

Bid Management Tools and Technology

Jun 28, 2012 - Here's a quick checklist if you're considering to go beyond automation. Comments

Deep Dive Into Naver's Paid Search Platform

naverfeatured May 31, 2012 - I'll show you how paid search works in Naver by comparing it with Google AdWords. Comments

How to Set Up a Mobile Search Campaign in Asia

adwordsfeatured May 28, 2012 - A best practice guideline to setting up your mobile search campaign. Comments

Getting to Grips With Attribution and Channel ROI

Apr 30, 2012 - Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-commerce. Comments

Why Advertising Is Bad For Social Media

globalcurrency Sep 22, 2011 - Current ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives. Comments

Tips for Effective Use of Keyword Match Types in Google AdWords

08 Aug 1, 2011 - Consider these factors to manage cost and drive conversions for your search campaigns. Comments

Tips for Running an Effective SEM Campaign

negativekeywords Jun 27, 2011 - Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Comments

SEM Tools for Brand Marketers Targeting China

semmarketers Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments

Search Engine Marketing – A Brief History and a Promising Future

goto May 6, 2011 - In addition to influencing purchase decisions, SEM is increasingly used for reputation management and communication. Comments

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