Apr 23, 2014 - Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Comments
Mar 26, 2014 - A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purchase the newest technology trend. Comments
Mar 24, 2014 - For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could execute. It was quite an interesting experience that I want to share with you. Comments
Mar 20, 2014 - A look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new products mean for marketers. Comments
Feb 13, 2014 - Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in. Comments
Jan 27, 2014 - Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months. Comments
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014