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Digital Marketing People on the Move: July 2014 Roundup

Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

Spritzing, Wearables, and the Future of Content Consumption

wearable-technology Jun 16, 2014 - There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road to new consumption methods that lead to greater device adoption. Comments

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

pacers-boomer-dunk May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments

Starwood Hotels Testing Google Glass App, but Is It Too Early?

starwood-spg-app-glass Apr 23, 2014 - Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Comments

Nielsen: 50 Percent of Americans Will Buy Wearable Tech

fitbytes-wearabletech-jawboneup Mar 26, 2014 - A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purchase the newest technology trend. Comments

7 Days Through Google Glass: The Experience

google-20glass-directions-gps Mar 24, 2014 - For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could execute. It was quite an interesting experience that I want to share with you. Comments

Wearable Tech Is More Than Just a Fitbit and Google Glass

Google Glass Mar 20, 2014 - A look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new products mean for marketers. Comments

In-Flight Social Network and Google Glass Take Off on Virgin

virgin-america-here-on-biz Feb 13, 2014 - Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in. Comments

Device Fragmentation -- The Death of Web Design?

mixed mobiles Jan 27, 2014 - Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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