After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...
View articleGoogle is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...
View articleOn the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...
View articleWhen you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...
View articlePlenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...
View articlePinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...
View articleVoice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...
View articleAs wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....
View articleThe most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...
View articleWhile there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...
View articleMost marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...
View articleAmazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...
View articleThe idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...
View articleA couple of weeks ago we received an email from a company that uses artificial intelligence to create content. 'You choose the topic and length, and o...
View articleAt WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...
View article"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...
View articleYour landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...
View articleAds.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...
View articleNever Stop Marketing CEO, blockchain evangelist and our resident on the topic, Jeremy Epstein, predicts the biggest things to hit the crypto-market th...
View articleWe spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...
View articleIn this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...
View articleWe're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...
View articleWe're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...
View articleBefore we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...
View articleWhen you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...
View articleToo many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...
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