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Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

Feb 5, 2014 - Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding programmatic trading. Comments

Nissan 'Detour' Invites Customers to Take Virtual Test Drive

journey-kickoff Feb 5, 2014 - The 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 Nissan Rogue. Comments

2014 SEO -- 6 Key Pointers

seo-analytics Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should be concerned about in 2014. Comments

YouTube Beauty Vloggers Crush Big Industry Brands

The Massive YouTube Beauty Ecosystem Feb 4, 2014 - Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. Comments

Satya Nadella Named New Microsoft CEO

Satya Nadella is expected to be the next CEO of Microsoft Feb 4, 2014 - Microsoft has named Nadella as the company's third chief executive in its history. Additionally, Bill Gates will step down as chairman and move into a new position as technology advisor. Comments

ClickZ’s Super Bowl XLVIII Ad Pregame Show

tmobile-puppies Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

brandgtldoptions Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

Coding for Responsive Design Part 2: Adapt or Die

htmlshutterstock-95278714-1 Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

"People Analytics": Big Data Hits Hiring

big-data-screen Jan 29, 2014 - Big Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Comments

Departing From a Search Bar Near You

googleflightsearch Jan 28, 2014 - A look at how Google Flight Search would impact the travel sector. Comments

Device Fragmentation -- The Death of Web Design?

mixed mobiles Jan 27, 2014 - Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months. Comments

AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy

aol-log Jan 24, 2014 - AOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes of Facebook or Google? Comments

Google Empowers Publishers with AdSense Direct

Google AdSense Logo Jan 23, 2014 - Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Comments

Paid Search Advertising Accelerates in Q4 2013

mobilemarketing Jan 23, 2014 - Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the holiday season. Comments

Google Buys Nest -- What Does It Mean?

nest-thermostat Jan 23, 2014 - After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? Comments

What Does the Future Hold for AdWords Editor?

googleadwords Jan 21, 2014 - If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simply chosen not to. Comments

Google’s Top 3 SEO Dance Steps of 2013

google-logo-square Jan 16, 2014 - Google dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Penguin updates. Comments

YouTube Comments Revamp: Hit or Miss?

youtube2 Jan 14, 2014 - Google rolled out a new comments system for its YouTube property, after its previous attempt at doing so sparked users outrage. Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

Google Acquires Nest Labs in $3.2Bn 'Internet of Things' Play

Google logo Jan 14, 2014 - Google has splashed out $3.2bn in a deal to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke alarms and thermostats. The move is a step deeper into the nascent industry of the 'internet of things... Comments

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite

marissa-mayer-speaking Jan 8, 2014 - Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the introduction of a new ad product suite. Comments

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