7 ways to reduce cart abandonment with a more seamless checkout
Ecommerce

7 ways to reduce cart abandonment with a more seamless checkout

6y Mike O'Brien

7 ways to reduce cart abandonment with a more seam...

Cart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...

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What makes a great digital marketing and analytics shop
Educating leadership

What makes a great digital marketing and analytics shop

6y Adam Singer

What makes a great digital marketing and analytics...

As a consultant, I'm frequently asked by CMOs and marketers of all types what makes a great agency. Sharing data and educating clients are just two de...

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GDPR: Increased transparency and increased trust
Analytics

GDPR: Increased transparency and increased trust

6y Mike O'Brien

GDPR: Increased transparency and increased trust

In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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A matter of trust: What are you doing with my data?
Leadership

A matter of trust: What are you doing with my data?

6y Mike O'Brien

A matter of trust: What are you doing with my data...

Tech giants like Amazon and Google know so much about us that they can come off as creepy, yet they’re at the top of consumers’ list of trusted brands...

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From 1980 through next May: The evolution of GDPR
Analytics

From 1980 through next May: The evolution of GDPR

6y Mike O'Brien

From 1980 through next May: The evolution of GDPR

In just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...

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Are we about to enter an era of ad transparency?
Display Advertising

Are we about to enter an era of ad transparency?

6y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon
Leadership

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and...

6y Clark Boyd

[Report] Analyzing the M&A of the big four: Go...

With a combined market value of $1.7 trillion, Google, Apple, Facebook and Amazon have the means to buy almost any business. What can we learn about t...

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What’s your Amazon strategy?: Breaking silos and brand new budgets
Search

What’s your Amazon strategy?: Breaking silos and brand new budgets

6y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust
Blockchain

Blockchain: Reshaping advertising, removing fraud, rebuilding trust

6y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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Reviews and refinement: Using customer reviews to identify areas for improvement
Content

Reviews and refinement: Using customer reviews to identify areas for improv...

6y Mike O'Brien

Reviews and refinement: Using customer reviews to ...

Making customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...

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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data
Ecommerce

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional ...

6y Mike O'Brien

What’s your Amazon strategy?: Tapping into The Hol...

Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...

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Customer reviews: The not-so-secret SEO tactic
Content

Customer reviews: The not-so-secret SEO tactic

6y Mike O'Brien

Customer reviews: The not-so-secret SEO tactic

Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...

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What's your Amazon strategy? The evolution of ecommerce
Data insights

What's your Amazon strategy? The evolution of ecommerce

6y Mike O'Brien

What's your Amazon strategy? The evolution of ecom...

Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...

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Artificial intelligence in action: 5 brands brilliantly executing AI
AI & Automation

Artificial intelligence in action: 5 brands brilliantly executing AI

6y Mike O'Brien

Artificial intelligence in action: 5 brands brilli...

AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...

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Are your keyword research tools ready for Google's next update?
Search

Are your keyword research tools ready for Google's next update?

7y Clark Boyd

Are your keyword research tools ready for Google's...

Keyword research tools sell the promise of cutting through the clutter, separating signal from noise to tell you which keywords to focus your SEO effo...

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How the rise of gatekeepers is disrupting the travel industry - and what to do about it
Strategy

How the rise of gatekeepers is disrupting the travel industry - and what to...

7y Rebecca Sentance

How the rise of gatekeepers is disrupting the trav...

The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quic...

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Is it time to rein in the tech giants? What internet regulation could mean for marketers
Analytics

Is it time to rein in the tech giants? What internet regulation could mean ...

7y Clark Boyd

Is it time to rein in the tech giants? What intern...

The internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But ...

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Progressive Web Apps versus Android Instant Apps: Which is better for brands?
Disruptive MarTech

Progressive Web Apps versus Android Instant Apps: Which is better for brand...

7y Rebecca Sentance

Progressive Web Apps versus Android Instant Apps: ...

Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast
Actionable Analysis

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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YouTube is getting rid of 30-second unskippable pre-roll ads
Ad Industry Metrics

YouTube is getting rid of 30-second unskippable pre-roll ads

7y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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Ad blocker use continues to grow rapidly
Ad Industry Metrics

Ad blocker use continues to grow rapidly

7y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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Is your website prepared for Google’s mobile first index?
Media

Is your website prepared for Google’s mobile first index?

7y Jason Tabeling

Is your website prepared for Google’s mobile first...

This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Read More...

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Consumers continue to turn to Amazon first for product search
Ecommerce

Consumers continue to turn to Amazon first for product search

7y Al Roberts

Consumers continue to turn to Amazon first for pro...

Every year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches relate...

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How Google built the best digital talent (and you can too)
Disruptive MarTech

How Google built the best digital talent (and you can too)

7y Rebecca Sentance

How Google built the best digital talent (and you ...

Most of us probably think of Google as a business which has everything sorted when it comes to digital. Read More...

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How do marketers measure up to digital transformation?
Leadership

How do marketers measure up to digital transformation?

7y Rebecca Sentance

How do marketers measure up to digital transformat...

As one of the industries on the front line of digital change, marketers know that they need to develop their digital capabilities in line with rapid c...

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Where is Google heading with mobile local search?
Mobile

Where is Google heading with mobile local search?

7y Andy Favell

Where is Google heading with mobile local search?

For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...

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Is Google killing mobile organic search?
Mobile

Is Google killing mobile organic search?

7y Andy Favell

Is Google killing mobile organic search?

Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...

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