Marketing News & Expert Advice
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Gowalla
Can Location-Based Social Networks Reach the Masses?
Mar 9, 2012 - There are many challenges for location-based services, but there are also great opportunities. Comments
Carl's Jr. and Hardee's Launch Location-Based Rewards App
Dec 27, 2010 -
Fast food chains launch their own location-based mobile rewards app, sidestepping existing services such as FourSquare and Facebook Places.
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Sundance Festival Tests Gowalla, Offers Free Flights
Dec 8, 2010 -
Film festival has partnered with Southwest Airlines to award check-ins with complimentary airfare.
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Yelp Launches 'Check-In Offers' For Businesses
Nov 23, 2010 -
The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers.
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Scvngr Checks In With NYC Before Facebook Places Grows
Nov 8, 2010 -
Location-based service introduces a platform for small businesses in New York City.
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Gowalla Goes Local With Ad Program
Oct 26, 2010 - Location-based player releases a self-service ad system with a unique pricing model to attract regional businesses. Comments
Facebook's 6 Months of Territorial Expansion: A Timeline
Oct 22, 2010 -
The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April.
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The Bare-Bones Checklist of Online Marketing
Sep 20, 2010 - Don't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Comments
Four Seasons Joins Geo-Social Gold Rush With California Campaign
Sep 10, 2010 -
Hospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks since Facebook Places launched.
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Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches
Aug 20, 2010 -
Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare.
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What's the Next Game Changer in Digital Marketing?
Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments
Foursquare Reaches 15M Users, Triples Audience in a Year
Dec 5, 2011 -
Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social.
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Foursquare Rivals Test New Strategies
Oct 31, 2011 -
Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins.
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GameStop And Coke Launch National Scvngr Campaign
Sep 29, 2011 -
It's the largest brand activation yet for the geo-social app.
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Mobile Social: The Importance of Being There
Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments
Gowalla CEO: We Never Aimed to Be Like Foursquare
Sep 13, 2011 -
Geo-social app reboots to get back to its original vision.
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12% of Smartphone Users 'Get' Geo-Social
Sep 6, 2011 - Foursquare and other location-based services have gained traction. Comments
Teens Roll Their Eyes at Foursquare, Facebook Places
May 9, 2011 -
U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services.
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The Introductory Guide to Location-Based Marketing
Apr 8, 2011 - Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these services. Comments
Gowalla on Geo-Social Marketing [SXSWi Video]
Mar 17, 2011 -
Biz director talks about branding and sales via his firm’s geo-social platform.
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SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Mar 16, 2011 -
Mobile marketing and celebrities take center stage. Who was this year's wunderkind?
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