Gowalla

Can Location-Based Social Networks Reach the Masses?

Mar 9, 2012 - There are many challenges for location-based services, but there are also great opportunities. Comments

Foursquare Reaches 15M Users, Triples Audience in a Year

foursquare-checkin Dec 5, 2011 - Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social. Comments

Foursquare Rivals Test New Strategies

earlybird2 Oct 31, 2011 - Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Comments

GameStop And Coke Launch National Scvngr Campaign

2challenge1 Sep 29, 2011 - It's the largest brand activation yet for the geo-social app. Comments

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

Gowalla CEO: We Never Aimed to Be Like Foursquare

joshwilliams Sep 13, 2011 - Geo-social app reboots to get back to its original vision. Comments

12% of Smartphone Users 'Get' Geo-Social

Sep 6, 2011 - Foursquare and other location-based services have gained traction. Comments

Teens Roll Their Eyes at Foursquare, Facebook Places

foursquare44 May 9, 2011 - U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services. Comments

The Introductory Guide to Location-Based Marketing

Apr 8, 2011 - Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these services. Comments

Gowalla on Geo-Social Marketing [SXSWi Video]

ellwood-gowalla Mar 17, 2011 - Biz director talks about branding and sales via his firm’s geo-social platform. Comments

SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds

sxswi-keynote Mar 16, 2011 - Mobile marketing and celebrities take center stage. Who was this year's wunderkind? Comments

Carl's Jr. and Hardee's Launch Location-Based Rewards App

carlsjrtiger Dec 27, 2010 - Fast food chains launch their own location-based mobile rewards app, sidestepping existing services such as FourSquare and Facebook Places. Comments

Sundance Festival Tests Gowalla, Offers Free Flights

sundance Dec 8, 2010 - Film festival has partnered with Southwest Airlines to award check-ins with complimentary airfare. Comments

Yelp Launches 'Check-In Offers' For Businesses

yelpcheckin Nov 23, 2010 - The offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Comments

Scvngr Checks In With NYC Before Facebook Places Grows

nyc-empirestatebuilding1 Nov 8, 2010 - Location-based service introduces a platform for small businesses in New York City. Comments

Gowalla Goes Local With Ad Program

Oct 26, 2010 - Location-based player releases a self-service ad system with a unique pricing model to attract regional businesses. Comments

Facebook's 6 Months of Territorial Expansion: A Timeline

zuckerberg-places-paloalto Oct 22, 2010 - The networking site has moved into geo-social, search, and display advertising since unveiling the open graph in April. Comments

The Bare-Bones Checklist of Online Marketing

Sep 20, 2010 - Don't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Comments

Four Seasons Joins Geo-Social Gold Rush With California Campaign

fourseasonschandeliers-2031-h600 Sep 10, 2010 - Hospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks since Facebook Places launched. Comments

Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches

foursquare Aug 20, 2010 - Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare. Comments

What's the Next Game Changer in Digital Marketing?

Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments

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