Marketing News & Expert Advice
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Groupon
Twitter Files for IPO Under Cloak of Secrecy
Sep 13, 2013 - Twitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Comments
Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 -
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
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Women Flock to Tumblr and Groupon in Europe
Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments
China vs. the West: Who's the Biggest Fish in E-Commerce?
Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments
Groupon and Foursquare End Distribution Deal
Jun 5, 2012 -
Partnership appears to have lasted less than 10 months.
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3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest
May 24, 2012 - Social media is about attracting actions and conversations, not shouting at people. Comments
Facebook and Amex Tread on Groupon's Turf
May 16, 2012 -
Deals space still looks up for grabs.
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Social Isn't Just About Throwing a Party 24/7
May 1, 2012 - A three-step recipe for a successful social media campaign across customers and segments. Comments
Facebook Expands 'Offers' Rollout Internationally
Apr 13, 2012 -
Development comes after three months of beta testing.
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Groupon Ticket Holders Can Now Bypass Will Call
Apr 11, 2012 -
Ticketmaster partnership facilitates G-Pass events initiative.
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Starbucks Plans to Run Google 'Offer' This Week
Apr 2, 2012 -
UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon.
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Groupon Acquires Last-Minute Travel App Blink
Sep 10, 2013 -
Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings.
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Groupon Launches Affiliate Marketing Platform
Aug 20, 2013 -
The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals.
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Groupon Opens Premium Channel to Mobile
Jul 31, 2013 -
Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow.
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Groupon Reserves New Scheme to Fill Empty Tables
Jul 3, 2013 -
As the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations born out of its Savored acquisition last September.
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The Secret to Email Marketing
Jan 15, 2013 - Consider these six ways to more effective email marketing. Comments
Groupon Extends Payments Service as Rivalry Grows
Jan 15, 2013 -
Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012.
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Groupon and MLB.com Team Up for Baseball Deals
Dec 4, 2012 -
Groupon has become the official daily deals site of MLB.com through the 2014 season.
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Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store
Nov 20, 2012 -
Groupon Hong Kong's display campaign drove sales using new production tool.
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Groupon Strengthens Travel Vertical With Plans to Drive M-Commerce in Asia Pacific
Oct 26, 2012 -
Groupon hires regional execs to boost mobile commerce across the region.
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Groupon's National Sales Chief Leaves Company
Aug 26, 2012 - A four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Comments
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