Marketing News & Expert Advice
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Groupon
Hot' Doesn't Equal 'Profitable
Jun 20, 2011 - Nine new lessons to learn if you want to avoid the mistakes of the past. Comments
Univision Pilots Spanish-Language Groupon Clone
May 25, 2011 -
Ufertas.com debuted Monday in Houston.
Comments
Loopt Will Distribute GrouponNow Deals
May 20, 2011 -
Merchant discount platforms march towards mobile.
Comments
Groupon Mimics LivingSocial, Offers $1 Deals
May 19, 2011 -
Mobile deals initiative launches in Chicago.
Comments
Location-Based Marketing: The Convergence of Social and Mobile
May 18, 2011 - There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Comments
Geo-Deals Battle Royale: Groupon vs. Facebook vs... Scvngr?
May 16, 2011 -
Web and mobile players clash in the discounts space.
Comments
Groupon Offers $10 Incentive for Mobile App Use
May 10, 2011 - Bid to accelerate mobile adoption. Comments
What's the Deal? Groupon for Hamburger Helper
May 10, 2011 - Social couponing is exploding. How can you make it work for your brand? Comments
Groupon Launches Ticketing Deals via Live Nation Partnership
May 9, 2011 - Ticketmaster owner teams with Groupon to launch deals site dedicated to concerts, sports, and other live events. Comments
If It Makes You Happy…Go Digital!
May 5, 2011 - The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Comments
New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
May 3, 2011 - We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own site in mind. Comments
Only 20% of Daily Deals Users Come Back for Full Purchases
Jun 17, 2011 - Rice study delivers a blow to pre-IPO Groupon. Comments
Only 20% of Daily Deals Users Come Back for Full Purchases
Jun 14, 2011 -
Rice study delivers a blow to pre-IPO Groupon.
Comments
U.S. Groupon Users Skew Younger than LivingSocial's
Jun 13, 2011 - Differing online ad strategies could explain audience variation. Comments
How LivingSocial 'Instantly' Took NYC's 3rd Ave
Jun 9, 2011 -
iPads and 100 percent takes for merchants helped.
Comments
Groupon Revenue Hits $645M in Q1
Jun 2, 2011 -
IPO shows daily deals company spent $180 million on web ads in Q1.
Comments
Google Offers, Day 1: Portland Coffee Shop Calls It 'Jaw-dropping'
Jun 2, 2011 -
1,700 vouchers sold for two-store business.
Comments
Daily Deals - Advance Planning Is the Key to Success
Jun 2, 2011 - Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Comments
LivingSocial, Groupon Make Europe Another Battlefront
Jun 1, 2011 -
Deals players set for French clash after LivingSocial's new acquisition.
Comments
Disintermediation and the App Economy
May 31, 2011 - How the delivery of IP data through apps is changing how users access content. Comments
Google Wallet Takes the Paper Out of Groupon
May 26, 2011 -
App aims to revolutionize mobile offers and payments.
Comments
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