Bloomingdale's Focuses on Instagram Community With New Holiday Campaign
Ecommerce

Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

9y Mike O'Brien

Bloomingdale's Focuses on Instagram Community With...

The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the B...

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Online Holiday Shopping Sales Crush Last Year's
Data insights

Online Holiday Shopping Sales Crush Last Year's

9y Mike O'Brien

Online Holiday Shopping Sales Crush Last Year's

Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...

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What Can DDoS Attacks Mean for Black Friday and Cyber Monday?
Ecommerce

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

9y Mike O'Brien

What Can DDoS Attacks Mean for Black Friday and Cy...

This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...

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Holiday Deals Start Early for Amazon
Ecommerce

Holiday Deals Start Early for Amazon

9y Mike O'Brien

Holiday Deals Start Early for Amazon

To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep dis...

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A Look at the Inbox: When Did Black Friday Really Start?
B2C Email Marketing

A Look at the Inbox: When Did Black Friday Really Start?

9y Idris Nagri

A Look at the Inbox: When Did Black Friday Really ...

Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, a...

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Target and TOMS Partner to Give Back This Christmas
Ecommerce

Target and TOMS Partner to Give Back This Christmas

9y Emily Alford

Target and TOMS Partner to Give Back This Christma...

To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative...

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Burberry and Printemps Team Up for Digital Holiday Display
Ecommerce

Burberry and Printemps Team Up for Digital Holiday Display

9y Mike O'Brien

Burberry and Printemps Team Up for Digital Holiday...

Burberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Read More...

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2 Successful Holiday Strategies for Online Retail
Search

2 Successful Holiday Strategies for Online Retail

9y Idris Nagri

2 Successful Holiday Strategies for Online Retail

Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Read More...

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Dreaming of Your Holiday Email Campaign? Avoid These Mistakes
Email

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

9y Lisa Barone

Dreaming of Your Holiday Email Campaign? Avoid The...

The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...

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Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares
Social

Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

9y Emily Alford

Whirlpool and Upworthy Tug at Heartstrings to Pull...

Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...

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Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue
Email

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

9y Margaret Farmakis

Abandonment = Opportunity: 5 Tips to Boost Remarke...

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...

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6 Steps for a Bountiful Publisher Thanksgiving
Media

6 Steps for a Bountiful Publisher Thanksgiving

9y Idris Nagri

6 Steps for a Bountiful Publisher Thanksgiving

Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Read More...

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Online Shoppers Will Find Best Deals on Thanksgiving Day
Ecommerce

Online Shoppers Will Find Best Deals on Thanksgiving Day

9y Mike O'Brien

Online Shoppers Will Find Best Deals on Thanksgivi...

According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...

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Happy After Halloween: Let the Holiday Email Begin!
Email

Happy After Halloween: Let the Holiday Email Begin!

9y Idris Nagri

Happy After Halloween: Let the Holiday Email Begin...

What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read More...

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5 Ways to Improve Social Commerce
Social

5 Ways to Improve Social Commerce

10y Idris Nagri

5 Ways to Improve Social Commerce

These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...

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Mobile, the Ultimate Shopping Assistant, Says Google
Ecommerce

Mobile, the Ultimate Shopping Assistant, Says Google

10y Melanie White

Mobile, the Ultimate Shopping Assistant, Says Goog...

The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Read More...

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Programmatic Predictions: Big Spenders, Big Surprises
Media

Programmatic Predictions: Big Spenders, Big Surprises

10y Idris Nagri

Programmatic Predictions: Big Spenders, Big Surpri...

Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...

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Amazon to Open Its First Physical Store
Ecommerce

Amazon to Open Its First Physical Store

10y Mike O'Brien

Amazon to Open Its First Physical Store

Amazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very ...

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The Top Technologies You Need to Juice Your Post-Holiday Sales
Marketing

The Top Technologies You Need to Juice Your Post-Holiday Sales

10y Idris Nagri

The Top Technologies You Need to Juice Your Post-H...

Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Read More...

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Spotlight On: Jennifer Kasper, Macy's
Ecommerce

Spotlight On: Jennifer Kasper, Macy's

10y Mike O'Brien

Spotlight On: Jennifer Kasper, Macy's

The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...

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Making Your List and Checking It Twice
Marketing

Making Your List and Checking It Twice

10y Idris Nagri

Making Your List and Checking It Twice

This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Read Mor...

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5 Best Practices to Steal for Your Holiday Marketing Campaign
Marketing

5 Best Practices to Steal for Your Holiday Marketing Campaign

10y Idris Nagri

5 Best Practices to Steal for Your Holiday Marketi...

Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...

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A Shining Start: Early Holiday Season Strategies
B2C Email Marketing

A Shining Start: Early Holiday Season Strategies

10y Idris Nagri

A Shining Start: Early Holiday Season Strategies

Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year wit...

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Publisher Tips for a Holiday Bonus
Media

Publisher Tips for a Holiday Bonus

10y Idris Nagri

Publisher Tips for a Holiday Bonus

As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet s...

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Get It Right: Cart Utilization Is Not Cart Abandonment
B2C Email Marketing

Get It Right: Cart Utilization Is Not Cart Abandonment

10y Idris Nagri

Get It Right: Cart Utilization Is Not Cart Abandon...

Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...

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Mode Matters More Than You Thought – Just Look at the Holidays
Media

Mode Matters More Than You Thought – Just Look at the Holidays

10y Idris Nagri

Mode Matters More Than You Thought – Just Look at ...

By contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ...

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Seasonal Marketing Strategies
Marketing

Seasonal Marketing Strategies

10y Idris Nagri

Seasonal Marketing Strategies

Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your a...

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