Oct 13, 2010 - Online video goes mainstream in Asia Pacific. Comments
Sep 14, 2010 - Michael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Comments
Sep 13, 2010 - What marketers can learn from the frenzy over the Octopus Rewards programme. Comments
Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.