Hong Kong

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Mobile Search 101: Ins and Outs of Mobile Search

Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments

Is Jiepang the Answer to Foursquare in the Chinese Market?

jiepangfeatured Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments

Moving Ahead With Smartphone Marketing in 2011

tripadvisorfeatured Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments

Social Networking: No Longer a Niche Market

wakeup Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments

I'm a Digital Marketing Pro; I Don't Work in IT!

itprofessional Dec 28, 2010 - Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

How to Use Mapping to Engage Audiences

scmpcitizenmap Dec 2, 2010 - For product and marketing teams, maps provide important benefits for some websites. Consider these approaches and metrics to monitor. Comments

By the Numbers: Online Video Consumption in Asia

xinmsn-video1 Oct 13, 2010 - Online video goes mainstream in Asia Pacific. Comments

OneXeno Founder Returns to Agency Following Acquisition

michael-zung Sep 14, 2010 - Michael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Comments

Data, Privacy, and the Consumer

octopus Sep 13, 2010 - What marketers can learn from the frenzy over the Octopus Rewards programme. Comments

How Digital Is Improving the Shopper Experience

goggles Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments

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