Should Email Marketers Worry About IBM Verse?

May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

emailcampaign Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

Hotmail Disappears - Now What?

outlookfeatured Sep 28, 2012 - may impact your email campaigns in two ways. Comments

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

frank-holland Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

'Graymail': How It Will Affect Your Email Program

Nov 2, 2011 - If you don't send engaging content, graymail filtering could mean death to email response as you know it. Comments

The Crowded Inbox

Aug 31, 2011 - Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Comments

Predictions for Hotmail Active Views

Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments

Is the Era of Web Mail Over?

telex Jan 19, 2011 - Consumers are spending less and less time on Web-based email, but what is driving this behavioural change? Comments

Hotmail Active Views Revives E-mail Innovation in 2011

Jan 6, 2011 - Use dynamic content to keep e-mail messages up to date when the recipient opens it. Comments

Optimizing for Priority Delivery

Jan 5, 2011 - Five best practices to improve your engagement metrics and delivery to an inbox. Comments

E-mail Reputation Data Gives More Guidance Than You Think

Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments

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