Marketing News & Expert Advice
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Hotmail
65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments
Hotmail Disappears - Now What?
Sep 28, 2012 -
Outlook.com may impact your email campaigns in two ways.
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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Mar 26, 2012 -
Microsoft's top ad sales executive will soon mark a year in his job.
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'Graymail': How It Will Affect Your Email Program
Nov 2, 2011 - If you don't send engaging content, graymail filtering could mean death to email response as you know it. Comments
The Crowded Inbox
Aug 31, 2011 - Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Comments
Predictions for Hotmail Active Views
Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments
Is the Era of Web Mail Over?
Jan 19, 2011 -
Consumers are spending less and less time on Web-based email, but what is driving this behavioural change?
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Hotmail Active Views Revives E-mail Innovation in 2011
Jan 6, 2011 - Use dynamic content to keep e-mail messages up to date when the recipient opens it. Comments
Optimizing for Priority Delivery
Jan 5, 2011 - Five best practices to improve your engagement metrics and delivery to an inbox. Comments
E-mail Reputation Data Gives More Guidance Than You Think
Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments
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