Hotmail

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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

Hotmail Disappears - Now What?

outlookfeatured Sep 28, 2012 - Outlook.com may impact your email campaigns in two ways. Comments

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

frank-holland Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

'Graymail': How It Will Affect Your Email Program

Nov 2, 2011 - If you don't send engaging content, graymail filtering could mean death to email response as you know it. Comments

The Crowded Inbox

Aug 31, 2011 - Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Comments

Predictions for Hotmail Active Views

Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments

Is the Era of Web Mail Over?

telex Jan 19, 2011 - Consumers are spending less and less time on Web-based email, but what is driving this behavioural change? Comments

Hotmail Active Views Revives E-mail Innovation in 2011

Jan 6, 2011 - Use dynamic content to keep e-mail messages up to date when the recipient opens it. Comments

Optimizing for Priority Delivery

Jan 5, 2011 - Five best practices to improve your engagement metrics and delivery to an inbox. Comments

E-mail Reputation Data Gives More Guidance Than You Think

Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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