Why Customer Match is the biggest thing to happen to email since Hotmail
Email

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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Should Email Marketers Worry About IBM Verse?
Email

Should Email Marketers Worry About IBM Verse?

9y Derek Harding

Should Email Marketers Worry About IBM Verse?

Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Read More...

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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Automation

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

11y Mathew Sweezey

65% of B2B Buyers Concur Emails Shape Their View o...

With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...

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Hotmail Disappears - Now What?
Asia

Hotmail Disappears - Now What?

12y Jonas Blanck

Hotmail Disappears - Now What?

Outlook.com may impact your email campaigns in two ways. Read More...

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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Media

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

12y Zachary Rodgers

Microsoft's Frank Holland Talks Custom Versus Auto...

Microsoft's top ad sales executive will soon mark a year in his job. Read More...

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'Graymail': How It Will Affect Your Email Program
Email

'Graymail': How It Will Affect Your Email Program

13y Mike Hotz

'Graymail': How It Will Affect Your Email Program

If you don't send engaging content, graymail filtering could mean death to email response as you know it. Read More...

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The Crowded Inbox
Email

The Crowded Inbox

13y Dennis Dayman

The Crowded Inbox

Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Read More...

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Predictions for Hotmail Active Views
Email

Predictions for Hotmail Active Views

13y Derek Harding

Predictions for Hotmail Active Views

The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Read More...

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Is the Era of Web Mail Over?
Analytics

Is the Era of Web Mail Over?

13y Joe Nguyen

Is the Era of Web Mail Over?

Consumers are spending less and less time on Web-based email, but what is driving this behavioural change? Read More...

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Hotmail Active Views Revives E-mail Innovation in 2011
Email

Hotmail Active Views Revives E-mail Innovation in 2011

13y Ed Henrich

Hotmail Active Views Revives E-mail Innovation in ...

Use dynamic content to keep e-mail messages up to date when the recipient opens it. Read More...

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Optimizing for Priority Delivery
Email

Optimizing for Priority Delivery

13y Rick Buck

Optimizing for Priority Delivery

Five best practices to improve your engagement metrics and delivery to an inbox. Read More...

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E-mail Reputation Data Gives More Guidance Than You Think
Email

E-mail Reputation Data Gives More Guidance Than You Think

14y Stephanie Miller

E-mail Reputation Data Gives More Guidance Than Yo...

How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...

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