Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments
Sep 28, 2012 - Outlook.com may impact your email campaigns in two ways. Comments
Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments
Nov 2, 2011 - If you don't send engaging content, graymail filtering could mean death to email response as you know it. Comments
Aug 31, 2011 - Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Comments
Jan 20, 2011 - The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Comments
Jan 19, 2011 - Consumers are spending less and less time on Web-based email, but what is driving this behavioural change? Comments
Jan 6, 2011 - Use dynamic content to keep e-mail messages up to date when the recipient opens it. Comments
Jan 5, 2011 - Five best practices to improve your engagement metrics and delivery to an inbox. Comments
Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT