Marketing News & Expert Advice
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HP
'Tis the Season to Be Shopping
Nov 27, 2012 - And the social networks are clearly in the game. Comments
Digital Mad Woman: Winkler Founder Agnieszka Winkler
Aug 15, 2012 -
The author of Warp-Speed Branding talks about being motivated by problem-solving, not money.
Comments
Google Takes 'Top Global Brand' Title from Apple [Study]
Aug 6, 2012 -
Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions.
Comments
HP, Ford and Sony Top Social Mentions List of Brands
Aug 3, 2012 -
Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter.
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Using Attributes for Navigation: The Good and the Horrible
Dec 9, 2011 - Some examples of attributes that shine, and some that don't. Comments
Lessons in Reality TV Product Placement
Oct 6, 2011 - Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Comments
Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced Advertising
Dec 15, 2010 -
Ad units pull in location-specific data from JiWire's Wi-Fi network, giving viewers information on the brand as it relates to their proximity.
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HP Enlists Supermodel for YouTube Effort Aimed at Moms
Dec 3, 2010 -
"Chief Household Officer" videos promote "ePrint" initiative.
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Funding Fuels Tudou's Branded Original Video Plans
Aug 5, 2010 -
China's video sharing platform plans revenue model based on branded original content.
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