HP

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#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution

Nov 6, 2013 - Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach she refers to as the “nurturing gardener.” Comments

'Tis the Season to Be Shopping

networkshopping Nov 27, 2012 - And the social networks are clearly in the game. Comments

Digital Mad Woman: Winkler Founder Agnieszka Winkler

winkleragnieszka Aug 15, 2012 - The author of Warp-Speed Branding talks about being motivated by problem-solving, not money. Comments

Google Takes 'Top Global Brand' Title from Apple [Study]

apple-google Aug 6, 2012 - Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions. Comments

HP, Ford and Sony Top Social Mentions List of Brands

mentions-per-platform Aug 3, 2012 - Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Comments

Using Attributes for Navigation: The Good and the Horrible

Dec 9, 2011 - Some examples of attributes that shine, and some that don't. Comments

Lessons in Reality TV Product Placement

Oct 6, 2011 - Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Comments

Is Jiepang the Answer to Foursquare in the Chinese Market?

jiepangfeatured Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments

Clinique, Groupon, HP, Ritz Camera Test Geo-Fenced Advertising

jiwire Dec 15, 2010 - Ad units pull in location-specific data from JiWire's Wi-Fi network, giving viewers information on the brand as it relates to their proximity. Comments

HP Enlists Supermodel for YouTube Effort Aimed at Moms

veronica-webb-1-sized Dec 3, 2010 - "Chief Household Officer" videos promote "ePrint" initiative. Comments

Funding Fuels Tudou's Branded Original Video Plans

tudau-thatlovecomes Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments

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