Aug 17, 2012 - Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia elements with consistency across devices. Comments
Jan 11, 2012 - A look at the key benefits of HTML5 and what types of sites can gain the most from it. Comments
Aug 4, 2011 - Will launch transactional mobile websites and applications worldwide. Comments
Jul 1, 2011 - The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Comments
Jun 17, 2011 - Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Comments
Jun 7, 2011 - Marketers must embrace both channels to mirror consumer behavior. Comments
Mar 25, 2011 - Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Comments
Nov 22, 2010 - Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT