HTML5

HTML5 - Is It Worth the Effort?

Jan 11, 2012 - A look at the key benefits of HTML5 and what types of sites can gain the most from it. Comments

Subway Readies Global Mobile Push

subwaysandwich Aug 4, 2011 - Will launch transactional mobile websites and applications worldwide. Comments

Continued Evolution of Mobile Web

Jul 1, 2011 - The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Comments

Is Mobile Web Marketing Dead Due To Mobile Apps?

cocacolafeatured Jun 17, 2011 - Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Comments

Mobile Web or Mobile Apps? Both, Execs Say

bb-deal-on-iphone Jun 7, 2011 - Marketers must embrace both channels to mirror consumer behavior. Comments

Get Ready for Mobile In-App Ads

mobileapps Mar 25, 2011 - Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Comments

Harnessing the E-mail Marketing Power of the iPad

ipadmail Nov 22, 2010 - Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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