Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six initiatives and strategies to take your business to the next level. Comments

A Call to Marketers: Help Us Make Mobile Work

mobilemarketing Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the key technology for creating engaging cross-screen ad creative. Comments

Adobe Adds Cloud-Based Mobile Services

adobe-marketing-cloud Nov 11, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Comments

HTML5 Email – Are We Ready?

html5 Nov 6, 2013 - If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Comments

Google Web Designer for HTML5 Ads Launches in Public Beta

Google Web Designer Oct 3, 2013 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Comments

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

emailcampaign Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

11 Tips for Preparing Enhanced Site Tracking During a Website Redesign

Website Quality Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments

HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?

html5 Sep 1, 2013 - Consider these drawbacks in mobile apps and why HTML5 will prevail. Comments

The Mobile Creative Moment

mobilewebsite Aug 28, 2013 - Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers. Comments

Don't Shoot Yourself in the Foot

bad-email Jul 19, 2013 - If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Comments

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

mozilla-firefox Feb 26, 2013 - If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing of 18 operators around the globe. Mozilla previewed its Firefox OS here at Mobile World Congress... Comments

The Clock Is Ticking for Diesel

days-to-live Jan 16, 2013 - In this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency about minutes ticking away. Comments

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

html5 Oct 12, 2012 - The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Comments

Are Brands Ready to Engage On-the-Go Consumers?

mobileshopping Sep 24, 2012 - Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Comments

Is HTML5 the End of Native Mobile Apps?

Aug 17, 2012 - Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia elements with consistency across devices. Comments

HTML5 - Is It Worth the Effort?

Jan 11, 2012 - A look at the key benefits of HTML5 and what types of sites can gain the most from it. Comments

Subway Readies Global Mobile Push

subwaysandwich Aug 4, 2011 - Will launch transactional mobile websites and applications worldwide. Comments

Continued Evolution of Mobile Web

Jul 1, 2011 - The app experience, mobile interactivity, and 3D opportunities will extend the web further than it's been before. Comments

Is Mobile Web Marketing Dead Due To Mobile Apps?

cocacolafeatured Jun 17, 2011 - Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Comments

Mobile Web or Mobile Apps? Both, Execs Say

bb-deal-on-iphone Jun 7, 2011 - Marketers must embrace both channels to mirror consumer behavior. Comments

Get Ready for Mobile In-App Ads

mobileapps Mar 25, 2011 - Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Comments

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