IAB

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IAB Unveils Specifications for SafeFrame 1.0

Nov 21, 2012 - The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols. Comments

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts

data-management-platform Nov 12, 2012 - As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group. Comments

The Year of Mobile…Measurement

mobile-measurement Oct 26, 2012 - Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere for marketing and advertising. Comments

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

iab-q2-2012 Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

IAB Defines Mobile as a 'Behavior, Not a Technology'

mobile-traffic Oct 10, 2012 - IAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Comments

IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

obama-victoryfund-romneyryan-womenchoose9 Oct 2, 2012 - A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected. Comments

Big Data Drives Ad-Supported Internet Job Growth

database Oct 1, 2012 - The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Comments

Video Advertisers in Canada Want Their GRPs

iab-canada-grp Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

What You Need to Know About Viewable Impressions

iab-mmms Aug 23, 2012 - Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that. Comments

Ad Clutter Rises - 5 Ways to Fight It

rising-stars-units Aug 16, 2012 - While we await the mass adoption of IAB Rising Stars ads and what will surely be a marked decrease in page clutter, how can we ensure that ours stand out? Comments

Tablet Ads Perform Better with Interactivity, Says IAB UK

iabuk-study-tablets Jul 26, 2012 - 45% said they expect their favorite brands to advertise on tablets. Comments

Industry Aims for Viewable Impressions to Take Hold in 2013

Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments

Ads on Tablets: 47% Engage, Says IAB

mobilesmartphones Jul 16, 2012 - An IAB study shows 20% of mobile users access social media when they first wake up. Comments

IAB Ad Tech Council Names Co-Chairs From Google and Rubicon

Jun 21, 2012 - Ad tech IAB member firms can join the council but must pay extra for the privilege. Comments

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

iab-q1revenue Jun 11, 2012 - Online ad revenue hit $8.4B in the first three months of 2012. Comments

Asia-Pacific Drives Over One Third World's Mobile Ad Spend

mobilesmartphones Jun 6, 2012 - Global mobile ad market was valued at over $5.3 billion for 2011. Comments

It's All About the Strategy, Stupid!

May 29, 2012 - Media and marketing plans need to start with and always reinforce the business strategy. Comments

J&J Exec Says Brands Need Social Marketing Goals

kim-kadlec2012 May 16, 2012 - Global marketing executive discusses challenges and opportunities for $24 billion business. Comments

Aligning Marketing Data Strategy With Talent

May 15, 2012 - Take a phased approach to growing your firm's big data analysis capabilities. Comments

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