IAB

man-using-mobile

(Re)Defining Mobile

Jun 5, 2013 - The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Comments

AOL First Major Company to Certify Sales Staff With IAB Exam

cmo-test May 9, 2013 - AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Comments

Google Receives Viewability Accreditation

Google logo Apr 29, 2013 - Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Comments

How Far Has Digital Advertising Come?

digital-advertising Apr 22, 2013 - Advertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Comments

IAB Mobile Marketplace: Understanding the Full Value of Mobile With Google

mobile-checkout Apr 18, 2013 - If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says Tim Reis, head of mobile and social solutions, Americas at Google. Comments

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

iab-revenue-2012 Apr 17, 2013 - IAB reports that digital ad revenue has scored all-time highs two years running. Comments

IAB Officially Unveils the SafeFrame 1.0 Specification

iab-safeframe Mar 19, 2013 - IAB's release aims to improve methods for the measurement of digital ad impression viewability. Comments

Video Ad News, a Harbinger of Change

cnet-got-milk Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

It's Time to Move TV Ad Spending Dollars to Digital

tv Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

MMA and IAB Release Mobile Phone Creative Guidelines

smart-phones Jan 29, 2013 - The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment. Comments

More Consumers Order Food Online Using a Smartphone or Tablet

iphone-deals Jan 28, 2013 - About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle. Comments

Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

mitch-mcconnell Jan 2, 2013 - Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Comments

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

online-video Dec 20, 2012 - Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Comments

ClickZ Catches Up With IAB's Anna Bager: 'Users Are Consuming Video Like Crazy'

anna-bager-pic Dec 19, 2012 - ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013. Comments

IAB Releases Report on Best Practices for Website Tagging

new-iab-logo Nov 29, 2012 - The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Comments

IAB Unveils Specifications for SafeFrame 1.0

safeframe Nov 21, 2012 - The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols. Comments

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts

data-management-platform Nov 12, 2012 - As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group. Comments

The Year of Mobile…Measurement

mobile-measurement Oct 26, 2012 - Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere for marketing and advertising. Comments

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

iab-q2-2012 Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...