IAB

mobilemarketing

A Call to Marketers: Help Us Make Mobile Work

Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the key technology for creating engaging cross-screen ad creative. Comments

Google Inks Deal With comScore for Real-Time Ad Measurement

google-logo-square Feb 11, 2014 - Google has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in real time. Comments

Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

real-time-bidding-1 Feb 5, 2014 - Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding programmatic trading. Comments

How Much Does Transparency Matter in Native Advertising?

native-ads Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments

VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz

lebowitz Jan 6, 2014 - CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views. Comments

IAB Aims to Set Industry Standards for Content Marketing

new-iab-logo Dec 18, 2013 - The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Comments

VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

lebowitz Dec 6, 2013 - Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO of Big Spaceship shares his views. Comments

IAB Attempts To Set Industry Standards for Native Advertising

native-ads Dec 5, 2013 - As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Comments

Mobile Cookies Don’t Necessarily Crumble

tracking-users Nov 19, 2013 - The cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land of the mobile. Columnist Anna Bager explains. Comments

IAB: Internet Ad Revenues Surged in First Half of 2013

new-iab-logo Oct 10, 2013 - The most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Comments

The Mobile Opportunity, From the Mouths of Marketers [Study]

mobileshopping-300x285 Oct 2, 2013 - IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Comments

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

rothenberg Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by... Comments

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

life-sciences Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments

Brands Adopting a Leadership Position on Do Not Track Technology

privacy-image Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

The Mobile Creative Moment

mobilewebsite Aug 28, 2013 - Although mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and consistency across publishers. Comments

IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

privacy-image Jul 25, 2013 - The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside inappropriate content or pirated intellectual property. Comments

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Concept image representing software piracy Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines

mobile-measurement Jul 15, 2013 - Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Comments

Ads vs. Content - What Consumers Don't Know and What This Means for Brands

buzzfeed-flight-mode Jul 11, 2013 - If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely to work. Comments

Search Ads Account for 52.8% of World's Mobile Ad Revenue in 2012

global-mobile-ad-revenue-share-by-format-iab-2013 Jul 10, 2013 - Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011. Comments

The Revolution Will Be Tablet-ized

touchscreen Jul 3, 2013 - Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Comments

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