Discovery Still a Struggle for Branded Apps Like Kellogg's

May 7, 2014 - Two new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Comments

Apps and Mobile Web: The State of the Debate

mobile-apps May 7, 2014 - Both sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Comments

Original Digital Video Programming to Be as Important as TV [Study]

online-video-1 Apr 29, 2014 - A new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertising. Comments

East vs. West, Content vs. Tech, f8 vs. NewFronts

east-coast-west-coast Apr 28, 2014 - With Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which event to attend. Comments

AOL and Microsoft Team Up to Offer Premium Content

aol-logo-eraser-red1 Apr 25, 2014 - Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Comments

AOL Strikes Premium Motion Picture Deal With Miramax

aol-logo-eraser-red Apr 24, 2014 - A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Comments

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

internetmarketing Apr 14, 2014 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Comments

Don’t Ruin Good Strategy With Bad Creative

mobilemarketing Apr 9, 2014 - As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, there's one thing they must fix: bad creative. Comments

A New Era in Advertising Metrics Begins With MRC's Viewability Standards

metrics-that-matter Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental shift in the way we do business, and will impact the entire advertising ecosystem. Comments

Media Rating Council Sets New Standards for Viewable Display Impressions

online-advertising Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

IAB Releases In-Image Advertising Primer

iab Mar 20, 2014 - The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Comments

Move Over TV – Brands Are Tuning Into Digital Video Ads

pgafedex-twitteramplify Mar 20, 2014 - Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about reaching viewers. Comments

New Time-Spent Metric Seeks to Move Marketers Away From Clicks

time-spent-shutterstock-176656073 Mar 17, 2014 - The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-accredited guaranteed time slot will help move them in the right direction. Comments

The Art of WHERE

mobile-map-shutterstock-120085516 Mar 12, 2014 - Everyone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the market, need to focus on to better harness location. Comments

Digital Marketing People on the Move: Feb 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 4, 2014 - February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executive vice president. Comments

Google Signs $100M Upfront Deal With Magna

Google Logo Feb 18, 2014 - Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties. Comments

IAB: Fraudulent Traffic Creates Loud Bang

new-iab-logo Feb 13, 2014 - Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertising was explored, debated, and discussed. Comments

A Call to Marketers: Help Us Make Mobile Work

mobilemarketing Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the key technology for creating engaging cross-screen ad creative. Comments

Google Inks Deal With comScore for Real-Time Ad Measurement

google-logo-square Feb 11, 2014 - Google has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in real time. Comments

Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

real-time-bidding-1 Feb 5, 2014 - Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding programmatic trading. Comments

How Much Does Transparency Matter in Native Advertising?

native-ads Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments

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