While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleThe company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...
View articleThe portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Read More...
View articleWhat are marketers to do during climate change, when these marketing clouds form and darken? Read More...
View articleIBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Read More...
View articleIBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Read More...
View articleA look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...
View articleIBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleOrganizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...
View articleIBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategie...
View articleReports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...
View articleIBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communicatio...
View articleIBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led t...
View articleBrands are becoming the media, attracting their own audiences. Here are the standouts. Read More...
View articleOverall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...
View articleOnline shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Read More...
View articleThe greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...
View articleThe average social media user listens more but are marketers doing the same? Read More...
View articleIBM Research has a prototype of a data-driven personal shopping assistant mobile app. Read More...
View articleIBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...
View articleMillward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...
View articleWhen using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Read More...
View articleIBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Read More...
View articleSeveral solutions for a changing environment. Read More...
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